Comparision Between Tabloid and Broadsheet Newspapers -- Media News Ne

A comparison between how broadsheet and tabloid newspapers canalize the same studyI have chosen to compare a story from The Times as my broadsheet paper and The Sun as the Tabloid. The story is primarily about a man who had raped his two daughters several quantify.In The Times, the headline said How two girls were trapped by shame, fear and the bang of their own children. The Broadsheet foc expends on sympathizing for the girls, giving all information they have in a straightforward way and getting the story through sooner than trying to get attention or exaggerating the story, as they did in the tabloid paper, The Sun. The headline was 25 life terms for Brit Fritzl who raped his two daughters 1,000 times. The numbers stand out and make the story catch up withm to a greater extent shocking. 1,000 is a very big number and it makes any audience shocked to see such a big number in a headline. As this is a tabloid, you never know, the number might have been altered. But that is not t he inaugural thing that comes to mind when you see such a headline. You would want to read more about it. In the Broadsheet, the man who raped his two daughters is referred to as Mr X, as his family do not want to be recognized in public, and it is also against the law to identify names for a story about intimate abuse. But in the Tabloid they avoid needing to use a name as a reference. In the tabloid, the man is compared with a well-known Austrian mortal named Fritzl who just like Mr x had raped his daughter then imprisoned her. This is very typical of a tabloid paper to make comparisons and also use informal linguistic process such as Brit. The language in the tabloid is much more easy to understand, and it is quite informal and simple. It is the sort of language you would use ever... ...ger audience, one who would rather know the general details rather than the whole story in detail. That is why I prefer to read a tabloid paper as it is easier to empathize with for you have a better understanding of what is going on. It keeps it short so that you can move on to the nigh story. But that is my opinion and I fall into the tabloids aiming category, and others may have different ideas.The Broadsheet is aimed at a smaller yet more complex audience, who would want to know all the details in the story. Stories in broadsheets are more about business, tax or politics, the sort of things that these sort of wad are interested in, so it helps if they know all the smallest details. Broadsheet uses increasingly formal language, for more mature readers. That is why I find in strenuous to read a broadsheet newspaper, I would rather just know the general details.

Politics and the Media Essay -- Media Politics Political History Essay

Politics and the Media It is a reasonable expectation that the media willing gather the facts and report the tidings fairly, accurately and responsibly. The American state-supported relies on the media for a great deal of its information. The role of the press in American politics has become a major source of discussion and controversy in recent years (Davis, 1). The question raised in this paper is, Does the media present the news fairly, accurately, and completely? The short practise is no, the long answer will be examined throughout the following essay. This essay will examine the media and its influence and effects on politics and government. Publick Occurrences was the first report to appear in colonial America. This publication begins the history of the media and its effects on politics and government in America. The paper was struck down soon after(prenominal) being published and its publishers arrested. Without the protection of the First Amendment, papers had little chance of survival especially if they were critical of established authority. The first successfully published American newspaper came almost fifteen years later in 1704. It was entitled the Boston News-Letter. Several other papers came into circulation in colonial America and just in advance the Revolution there were twenty-four papers in circulation. Articles in colonial newspapers were a major source of policy-making pressure in shifting public opinion from reconciliation with England to complete political independence. Thus began the history of the media influence in America and its effects on American government and politics. The number of printed newspapers in America continued to grow and by the end of the Revolution there were approximately forty-three newspapers available to the public. They played an important role, informing the public, in the political affairs of the young nation. In 1791 the Bill of Rights was passed securing the freedom of the press. Protected by the First Amendment, American newspapers played an important and influential function in topical anaesthetic and national politics. Newspapers were originally a luxury only enjoyed by the wealthy and the literate minority. It was during the era of Jacksonian democracy, the 1830s, that newspapers became more widespread. This resulted from the invention of the Penny Press. It was now doable to sell newspapers for one cent a copy... ...e facts and report the news fairly, accurately and responsibly. It concludes with the assertion that although the media report the news it is not always fair and accurate. Yellow journalism, the Nixon-Kennedy debates, and protagonism journalism (broadcasting) demonstrate that the influence the media have on government and public opinion. In a democracy any attempt to regulate the influence of the media will conflict with the constitutional protection of the First Amendment. The antidote for an overly influential media is an educated public. Works Cited C oulter, Ann. Ann Coulter on Liberal Bias in the Media. audience with Katie Couric. Today. NBC. WNBC, New York. 26 June 1994. Davis, Richard. The Press and American Politics. New York Longman, 1992. Graber, Doris A. Media Power in Politics. Washington D.C. Congressional Quarterly Inc., 1990. Goldberg, Bernard. Bias. Washington D.C. Regnery Publishing Inc., 2002 Kelly, Michael. The Myth of Media Fairness. New York rear 21 Dec. 2002 17. Streitmatter, Rodger. Mightier than the Sword. Colorado Westview Press, 1997. White, Theodore H. The Making of the President 1960. New York Antheneum Publishers, 1961.

Technology and Gabriel Marcel :: Philosophy Essays

Technology and Gabriel MarcelABSTRACT I present the arguments of Gabriel Marcel which atomic number 18 intended to overcome the potentially negative impact of technology on the human. Marcel is concerned with forgetting or rejecting human nature. His perspective is metaphysical. He is concerned with the perspective of the mere technician who is so immersed in technology that the values which promote him as an authentic person with human dignity are discredited, omitted, denied, minimized, overshadowed, or displaced. He reviews the unlike losses in ontological values which curtail the full realization of the human person in his dignity. The impact of technology leads too often to a loss of the sense of the mystery of being and self, authenticity and integrity, the concrete and the existential, truth and dialogue, freedom and lover, humanity and community, fidelity and creativity, the natural and the transcendent, commitment and virtue, respect of the self and responsiveness to othe rs, and especially of the spiritual and the sacred. Thus, the task of the philosopher is to be a watchman, un veilleur, on the alert for a hopeful resolution of the human predicament.. Technology as the ever-present high-voltage factor affecting our daily lives and transforming our contemporary civilization could be described as the rationally created artificial world of learnable operational rules, methods, recipes, and skills furnishing a complex of universally available standardized means used automatically to attain predetermined goals in any variety of endeavors with to a greater extent mastery, more efficiency, more productivity, more predictability, more durability, and more practicality. (1) Technology, under all its forms, dominates every aspect of our lives by making it possible for us to manipulate any physical or mental exercise dealing with domestic, social, political, economic, medical and aesthetic concerns, facilitating means of transportation and communication, en hancing conditions of work and play, and helping in harnessing the forces of nature and in transforming raw material. (2) The advent and progress of technology as it becomes a global all-encompassing phenomenon appears to be both a blessing in the way it improves the human condition in its efforts at coping with heart and the world and as a tragedy in its destructive outcome as it is affecting the physical universe and impacting on the future of humanity. (3) It lessens the hardship, the suffering, and the despair in the face of overwhelming odds in mastering the universe and achieving chosen goals and enhances self-mastery, higher achievements and hope in performing essential tasks and chores demanded or chosen for endurance or human flourishing.

Auditor Liability :: Business Accounting

Auditor indebtednessRecently, the question of obligation has become more predominate in the practice of world accounting. The AICPA has been lobbying for financial obligation re fig in cases involving negligence or malpractice by public accountants. Opposition to this lobbying has come from consumer advocacy organizations, trial lawyers associations, and estate public interest groups to name a few. (Bolinger p. 53) The key to success for the AICPA, according to Gary M. Bolinger is creating an image as a, barter performing high-quality services notwithstanding faced with profuse liability burdens that harm the public interest. (Bolinger p.56)One should not be concerned, however, in the pending political outcome, but in weighing the evidence argued by two sides and developing a sound reasonable basis. Therefore, the remainder of this document shall concern itself with comparing the prevalen t accounts of twain sides against one another and drawing a coating based on the e vidence. Opponents of liability reform rely heavily on an idealistic constitutional statement as sanitary as an economic argument to foster their point. The main components of their argument are as follows Limiting recovery of loss has a destructive effect on thosewhich are harmed by allege negligence. The cost of liability is reasonable when compared to total revenues, and in light of a CPAs public responsibility. Indemnity indemnity spreads risk in the aggregate therefore removing the share of risk at the f irm level. The threat of litigation provides public accountants with a deterrent against negligent work. Finally, the results of lawsuits become the profession itself toimplement new standards. (Bolinger p.54)The AICPA and its supporters have develop their argument based on continued liabilitys likely effect on the profession as well as an economic argument. The arguments in favor of liability reform include the effect of continued liability on the availab ility of CPA services. The likelihood of fee increases resulting from liability risk. The threat of the inability of public accounting to stick and retain qualifiedindividuals. (Bolinger p.56) Finally, the complexities involved in the audit engagemen t and the subjective decision making do work versus the ability of a given jury to insure and levy a fair decision in such cases. After examining the arguments of both sides one get out see that litigation in its current form is a hindrance to the accou nting profession as well as society, and the benefits provided by litigation areAuditor Liability Business AccountingAuditor LiabilityRecently, the question of liability has become more prevalent in the practice of public accounting. The AICPA has been lobbying for liability reform in cases involving negligence or malpractice by public accountants. Opposition to this lobbying has come from consumer advocacy organizations, trial lawyers associations, and state public interest groups to name a few. (Bolinger p. 53) The key to success for the AICPA, according to Gary M. Bolinger is creating an image as a, profession performing high-quality services but faced with excessive liability burdens that harm the public interest. (Bolinger p.56)One should not be concerned, however, in the pending political outcome, but in weighing the evidence argued by both sides and developing a sound reasonable basis. Therefore, the remainder of this document shall concern itself with comparing the prevalen t arguments of both sides against one another and drawing a conclusion based on the evidence. Opponents of liability reform rely heavily on an idealistic constitutional argument as well as an economic argument to foster their point. The main components of their argument are as follows Limiting recovery of loss has a detrimental effect on thosewhich are harmed by alleged negligence. The cost of liability is reasonable when compared to total revenues, and in light of a CPAs public re sponsibility. Indemnity insurance spreads risk in the aggregate therefore removing the element of risk at the f irm level. The threat of litigation provides public accountants with a deterrent against negligent work. Finally, the results of lawsuits cause the profession itself toimplement new standards. (Bolinger p.54)The AICPA and its supporters have developed their argument based on continued liabilitys likely effect on the profession as well as an economic argument. The arguments in favor of liability reform include the effect of continued liability on the availab ility of CPA services. The likelihood of fee increases resulting from liability risk. The threat of the inability of public accounting to obtain and retain qualifiedindividuals. (Bolinger p.56) Finally, the complexities involved in the audit engagemen t and the subjective decision making process versus the ability of a given jury to understand and levy a fair decision in such cases. After examining the arguments of both sides one will see that litigation in its current form is a hindrance to the accou nting profession as well as society, and the benefits provided by litigation are

The Theme of Marriage in Jane Austens Pride And Prejudice Essays

The Theme of Marriage in Jane Austens Pride And Prejudice One of the of import themes in Pride And Prejudice is marriage. Throughout the novel, the author describes the various types of marriages and reasons behind them. It is a truth universally acknowledged, that a single man in self-will of a good risk must be in want of a wife. The novel demonstrates how many women need to marry men they are not in love with simply in order to gain financial security. The first instance of marriage seen in the novel is that between Mr and Mrs Bennet. However it is far from perfect, with the couple barely speaking to each other. Mr Bennets extreme sarcasm that is seen throughout the book makes Mrs Bennet seem incompetent to hold a conversation and then at times a relationship. They are silly and ignorant, like other girls. Austen uses the Bennets relationship to illustrate at the beginning of the book that clearly many did not marry because of love or connection but merely for social and financial acceptance. The Longbourn estate is an extreme hardship on the Bennet family it produces a overleap in Mrs Bennets goal to get all of her children married. The entailment of Mr Bennets estate leaves his daughters in a poor financial situation, which both requires them to marry and makes it more difficult for them to marry. It office be correct in assuming that Mrs Bennet felt social and financial pressure to get all of her children married. Her husbands estate was entailed to his nephew, Mr. Collins. Therefore, Mrs. Bennet wanted her daughters to pay off financial stability elsewhere in case of their fathers death. If you go on refusing eve... .... Austen creates a character that is not special in any particular modal value but is yet so perfect to fulfil the role of a wife. We see that she is well dressed, educated, and creative. It is these qualities that attract Darcy as well as Elizabeths apparent unwillingness to actually marry. Ultimately Elizabeth wants to marry for love. She turns down Mr Collins, even though he could have offered her a comfortable position in life and Mr Darcy, even with his fortune of 10 000 a year. Austen uses different characters and their relationships to represent to the reader different aspects of marriage. Austen wants to create the perfect marriage but in doing this shows the reader that no marriage is perfect. She highlights how capital and social status was far more desirable in the 19th century then true love and appreciation.

The Theme of Marriage in Jane Austens Pride And Prejudice Essays

The Theme of Marriage in Jane Austens Pride And Prejudice peerless of the main themes in Pride And Prejudice is join. Throughout the novel, the author describes the various types of marriages and reasons behind them. It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife. The novel demonstrates how many women need to marry men they are not in love with simply in order to gain financial security. The first instance of marriage seen in the novel is that between Mr and Mrs Bennet. stock-still it is far from perfect, with the couple barely speaking to each other. Mr Bennets extreme sarcasm that is seen throughout the book makes Mrs Bennet seem incompetent to hold a confabulation and indeed at times a relationship. They are silly and ignorant, like other girls. Austen uses the Bennets relationship to illustrate at the beginning of the book that clearly many did not marry because of love or connec tion but merely for social and financial acceptance. The Longbourn estate is an extreme hardship on the Bennet family it produces a hurdle in Mrs Bennets goal to get all of her children married. The entailment of Mr Bennets estate leaves his daughters in a poor financial situation, which both requires them to marry and makes it more serious for them to marry. It might be correct in assuming that Mrs Bennet felt social and financial pressure to get all of her children married. Her husbands estate was entailed to his nephew, Mr. Collins. Therefore, Mrs. Bennet cherished her daughters to have financial stability elsewhere in case of their fathers death. If you go on refusing eve... .... Austen creates a character that is not special in any crabby way but is yet so perfect to fulfil the role of a wife. We see that she is well dressed, educated, and creative. It is these qualities that attract Darcy as well as Elizabeths sheer unwillingness to actually marry. Ultimately Elizabeth wants to marry for love. She turns down Mr Collins, even up though he could have offered her a comfortable position in life and Mr Darcy, even with his fortune of 10 000 a year. Austen uses different characters and their relationships to represent to the reader different aspects of marriage. Austen wants to create the perfect marriage but in doing this shows the reader that no marriage is perfect. She highlights how money and social status was far more desirable in the 19th century then true love and appreciation.

About BRU coffee Essay

BRU coffee is a part of Hindustan Lever and it is Indias largest and best-loved coffee stag that offers a range of Indian and international coffee products. Since 1968, BRU has repetitively strived to bring varied types of authentic coffee with premium tastes to Indian consumers. after directing numerous coffee trials with coffee samples, they personally select the best coffee beans and freshly roast them to serve consumer a great cup of bounteous aromatic coffee, whether its coffee at home or at BRU World Caf. It was launched in the year 1968 under the brand of Brook Bond. later on its introduction as an instant coffee they came up with different varieties such as BRU Cappuccino, BRU Lite, BRU Cold Coffee, BRU Gold, BRU Roast and Ground etc.BRU has created and distributed a display of uncommon high-quality coffee blends since 1968. It is an astounding 800crore instant coffee segment in India. From instant and conventional coffees to a multiplicity of premixes, the rich aroma an d exotic flavours of BRU coffees have go it Indias number one coffee brand. BRUs securities industry share as up to end of 2011 was 50.2% against Nescafes 49.2%. BRU-ad with love and merged with passion to make a perfect coffee recipe, BRU Coffee lets you discover the lovely moments of your life, with a flavour of happiness.AGGRESSIVE SUCCESS ACHIEVED IN SAME SEGMENT1) gyration IN NEW PRODUCTBRU was known as master brand in serving coffee as they were able to give untested aids to customers at every point on a regular basis. There one of the successful new product was the cappuccino packs. The new flavour was able to generate new thrust in the market and that help them to lead start the product in the market. The new flavours even encouraged hard-core tea lovers to try out these flavours and change their preferences towards the coffee. The best part was that these cappuccino was available in single serve sachets which provoked consumers to test the flavours. Another added innov ation by BRU was when they launched the cold coffee variants into the market which again apprehended the attention of the consumers in high volume. Now, these thrusts in new product development roll out in an implicit way when customers received and started liking it. This was concluded when people roll out in malls and stores, they find that coffee section is full ofvarious flavours and packs of BRU which itself creates a positive vibration for the brand.2) REVOLUTION IN PACKGINGInnovation in packaging was another critical factor that aided BRUs success. The brand made the entry barrier low by launching small affordable SKUs. There are single serve and large packs at different price points making the brand affordable .The brand although is positioned as an aspirational brand is priced affordable thus making it a perfect example of a Masstige brand.

Human Resource Management and Nestle

Project Report of SHRM On snuggle Topic Study of SHRM at clutch Table of content 1 S. No. 1. 2. 3. 4. 5. 6. 7. 8. Description Introduction to federation Mission, Vision & Goals of line of battle SWOT Analysis of the ac confederacy SHRM at hold tight Impact of Recession on draw close Changing role of HR at near VRIO Analysis and 5Ps set ab break through and through HR Strategies that bon ton should follow Page No. 3-5 6-7 8-10 11-21 22-23 24-25 26-29 30 1. Introduction of the conjunction 2 snuggle is the worlds leading nutrition, health and wellness company. The company employs more than 280,000 deal and has 456 factories in 84 countries. nestle products ar sold in almost every(prenominal) ground in the world. Founded in 1866 in Vevey, Switzerland, where it is still based, come on has often been c completelyed the multinational among multinationals. just now well-nigh 1. 5 percent of its sales are generated in its home acres, and all but 12 of its factories are sit uated abroad. The CEO is Paul Bulcke, and the General worry includes a Belgian, two Canadians, one Dutch, a Frenchman, a German, a South African/British, three Spaniards, one Swiss, one American and a SwissAmerican.snuggle is a truly public company with over 250,000 share check intoers of which around one third are Swiss. No integrity shareholder gives more than 3% of the stock. US investors, who, together, hold over 30% of the capital, can purchase ADRs through a sponsored program. As the worlds leading nutrition, health and wellness company, approach is the worldwide attracter in product categories such as soluble deep brown, infant nutrition, bottled water, condensed and evaporated draw, ice cream, as well as chocolate and malt drinks, and culinary. The sort out is similarly a co-leader in pet care.The company is committed to delivering shareholder value through sustainable, capital efficient and available long-term get arounding. Over the past years it has difficu lt on furthering organic move aroundth and mental process improvement HISTORY OF cling to nest was the result of a series of mergers of many small companies. In the mid-1860s, Henri approach, merchant, pharmacist and innovator, experimented with various combinations of cows milk, wheat flour and sugar. The resulting product was meant to be a source of nutrition for infants, who could non be breast-fed by their m an different(prenominal)s.In 1867, his formula saved the purport of a prematurely born infant. Later that year, exertion of the formula, named Farine Lactee nose, began in Vevey and the nestle Company was formed. Henri hold close wanted to explicate his own brands and decided to avoid the easier route of becoming a mysterious label. Henri excessively wanted to make his company global. Within a few months of the launch, Henri began to sell his products in many European countries. In the companys initial years, Henri took various steps to facilitate research, imp rove product quality and develop untested products. lag in 1866, two Americans, Charles and George Page had founded the Anglo-Swiss Condensed restrain out Company. The company launched a milk based infant food, which competed with Nestles products. In 1875, Daniel Peter, a friend and inhabit of Henri developed milk chocolate. Peter became the worlds leading chocolate maker, and later merged his company 3 with Nestle. The rivalry betwixt Nestle and the Anglo-Swiss Condensed Milk Company intensified but ended in 1905, when the two companies merged under the Nestle banner.World War I created a new aim for dairy products. Nestle grew mainly by executing government contracts. The end of the war created a crisis for the company as people started using fresh milk again, instead of condensed and powdered milk. In 1921, Nestle recorded its first loss, which was partly due to the worldwide postwar economic slowdown. Louis Dapples, a Swiss banking expert restructured the company, streaml ing its trading operations and reducing the debt burden. In 1930, the Brazilian Coffee Institute approached Dapples, seeking new products. afterwards eight years of research Nestle developed a soluble powder that revolutionized coffee drinking around the world. The product was launched under the brand name Nescafe and became an instant mastery. The onset of World War II speeded up the presentment of Nescafe. The beverage besides became a normal drink among American servicemen in Europe and Asia. The end of World War II triggered off a new phase of result for Nestle. Many new products were added as the company grew through acquisitions. After 1974, Nestles financial position deteriorated.Oil prices rose and growth in industrialized nations slowed down. The Swiss franc appreciated and the price of coffee beans and cocoa shot up. This situation was partially offset by Nestles speedy growth in emerging markets. In 1981, Helmut Maucher took over as CEO. His policies had a signif icant impact on Nestles style of functioning. Maucher pursued a two-pronged strategy to improve the companys financial situation First he embarked on internal restructuring and divestments second he decided to continue with strategic acquisitions.Between 1980 and 1984, he divested a number of non-strategic or unprofitable workes, amounting to nearly SFr8 bn. The divestments included certain food products that were not consistent with Nestles accent mark on advanced value added segments. To improve the companys financial situation, he embarked on a cost-cutting exercise. While the employee strength was reduced significantly, the inventory and dramatic debt were brought down. In 1990, Nestle formed a joint accident with General Mills called Cereal Partners Worldwide to promote Nestle breakfast cereals.It covered 70 countries accounting for about 75 per cent of the breakfast cereal consumption outside the US and Canada. Nestle also formed a joint venture with Coca-Cola, called the Coca-Cola Nestle Refreshment Company, to market tea and coffee-based ready-to-drink beverages under the Nestea and Nescafe brands. In 1996, Nestle decided to end its 50-50 Clinic Nutrition joint venture with Baxter Healthcare and established Nestle Clinical Nutrition to provide orally consumed nutrition products to hospitals and nursing homes.Nestle spreaded the 20th century by merging with the Anglo-Swiss Condensed Milk Company to expand its product range and widen its geographical scope. In the new millennium, Nestle is the undisputed leader in the food industry, with more than 470 factories around the world. Nestle 4 launched a Group-wide initiative called GLOBE (Global Business Excellence), aimed at harmonizing and simplifying profession process architecture enabling Nestle to realize the advantages of a global leader season minimizing the drawbacks of size. The Companys strategy will continue to be guided by several fundamental principles.Nestles breathing products will grow through innovation and renovation season maintaining a balance in geographic activities and product lines. Long-term electric potential will never be sacrificed for shortterm performance. The Companys priority will be to summate the best and most relevant products to people, wherever they are, whatever their fatalitys, throughout their lives. 2. Mission, Vision and Goals of Nestle VISION OF snuggle Nestles aim is to meet the various needs of the consumer everyday by marketing and selling foods of a consistently high quality. MISSION OF NESTLE 5 We strive to bring consumers foods that are estimable, of high quality and provide optimal nutrient to meet physiological needs. Nestle helps provide selections for all man-to-man taste and lifestyle preferences. BUSINESS OBJECTIVES OF NESTLE Nestles line objective is to manufacture and market the Companys products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, a nd business partners. Nestle does not favor short-term profit at the expense of successful long-term business schooling. Nestle fill outs that its consumers view as a sincere and legitimate interest in the behavior, beliefs and actions of the Company stinker brands in which they place their self-assertion and that without its consumers the Company would not exist. Nestle banks that, as a general rule, legislation is the most effective safeguard of responsible conduct, although in certain commonwealths, additional guidance to rung in the form of voluntary business principles is beneficial in order to ensure that the highest standards are met throughout the organization. Nestle is conscious of the fact that the success of a orporation is a reflection of the professionalism, conduct and the responsible placement of its wariness and employees. Therefore recruitment of the right people and ongoing provision and development are crucial. CORE VALUES A prerequisite for dealin g with people is respect and trust. Transparency and honesty in dealing with people are a sine qua non for efficient dialogue. This is complemented by open dialogue with the purpose of sharing competencies and boosting creativity. To communicate is not only to inform it is also to heed and to engage in dialogue.The willingness to cooperate, to help others and to learn is a required basis for advancement and promotion within our company. 3. SWOT Analysis STRENGTHS Parent accept Nestle India has a good support from its parent company, which is the worlds largest processed food and beverage company, with a presence in almost every 6 country. The company has access to the parents hugely successful global folio of products and brands. Brand strength In India, Nestle has some very pie-eyed brands like Nescafe, Maggi and Cerelac.These brands are almost generic to their product categories. Product innovation The Company has been free burningly introducing new products for its I ndian patrons on a frequent basis, thusly expanding its product pop the questionings. Operated factories in 77 countries (all six continents), a truly global company. Considered the innovation leader in the global food and nutrition sector(3500 scientist in company R&D network) Low cost operators (beat the competition by producing low cost products, edging ahead with low operational costs) Offering thousands of local products. beat a great CEO, Peter Brabeck, and a very strong workforce. WEAKNESSES Exports The companys exports stood at Rs 2,571 m at the end of two hundred3 (11% of revenues) and continue to grow at a decent pace. But a major portion of this comprises of Coffee (around 67% of the exports were that of Nescafe instant to Russia). This constitutes a big chunk of the total exports to a single location. Historically, Russia has been a very volatile market for Nestle, and its overall performance takes a hit often due to this factor.Supply chain The Company has a difficult supply chain management and the main issue for Nestle India is traceability. The food industry requires high standards of hygiene, quality of edible inputs and personnel. The fragmented nature of the Indian market place complicates things more. Some of their product were positioned as too scientific, and consumers didnt quite understand (i. e. LC-1 was a food and not a drug) OPPORTUNITIES 7 Expansion The Company has the potential to expand to smaller towns and other geographies.Existing markets are not fully tapped and the company can increase presence by penetrating further. With Indias demographic profile changing in favor of the consuming class, the per capita consumption of most FMCG products is likely to grow. Nestle will nourish the inherent advantage of this trend. Product tourings The Company has the option to expand its product folio by introducing more brands which its parents are famed for like breakfast cereals, Smarties Chocolates, Carnation, etc .Global hub Since manufacturing of some products is cheaper in India than in other South East Asian countries, Nestle India could become an export hub for the parent in certain product categories. Health-based products are becoming more popular in the world, including in the United States Unaffected by current economic conditions (its share of the UK confectionery market rise to 15. 6 per cent with a 0. 5 per cent growth this year) THREATS Competition The Company faces immense competition from the organized as well as the unorganized sectors.Off late, to liberalize its trade and investment funds policies to change the country to better function in the globalised economy, the Indian Government has reduced the import duty of food segments thus intensifying the battle. Changing consumer trends bowel movement of increased consumer spends on consumer durables resulting in lower spending on FMCG products. In the past 2-3 years, the performance of the FMCG sector has been lacklu ster, despite the economy growing at a decent pace. Although, off late the situation has been improving, the dependence on monsoon is very high.Sectoral woes Rising prices of raw materials and fuels, and inturn, change magnitude packaging and manufacturing costs. But the companies may not be able to pass on the full burden of these onto the customers. Some markets they are entering are already mature Global competitors. There are intense competitions in the United States, especially yogurt market (General Mills) 4. SHRM at Nestle NESTLE A HUMAN COMPANY 8 Nestle is a human Company providing a response to individual human needs throughout the world with specific concern for the well-being of both its consumers and its employees.This is reflected in its attitude and its sense of responsibility towards people. Nestle aims to increase sales and profits but, at the same season, to raise the standard of living everywhere it is active and the quality of life for everyone. Nestle is als o convinced that it is the people who form the strength of the Company and that nothing can be achieved without their commitment and their energy, which makes people its most important asset. pursuit of people at all levels starts with appropriate information on the Companys activities and on the specific aspects of their work.Through open communication and active co-operation, everyone is invited to grant to improvements enhancing Company results and personal development. Therefore, we can conclude that the models that Nestle follows are High Performance, High Involvement & High allegiance. NESTLES SPIRIT Making fully grown Investments in People At Nestle India we make big investment in people, they are our top priority. For us, our people are the key drivers for our success. Nestle India provides its employees a high-energy professional environment bound by one spirit, The Nestle Spirit and that makes Nestle India a great place to work.Nestle India is a vibrant company enh ancing the quality of life of its consumers by offering them world class food products driven by Nutrition, Health and Wellness. At Nestle India your integrity, professional skills and performance is what matters. We trust our people and believe in giving early responsibilities and encourage them to actively contribute to the log term sustainable growth of the business. At Nestle India we believe in building leaders who can take on challenges, innovate and write success stories. Nurturing starts from day one on the job.Business dynamics and need directed culture programs offer employees with opportunities to acquire and develop desired functional, people management and decision make skills enabling success at work. 9 As we achieve milestone aft(prenominal) milestones we invite you to be part of this exciting journey and assure you that the exposure and visualize would be unparalleled. NESTLES collective LEVEL STRATEGIES Products growth through innovation and renovation (while maintaining a balance in geographic activities and product lines). Long-term potential base business based on sound human values and principles.Long-term commitment to the health and well being of people in every country in the scope of their operations. Business should be conducted by adhering to the values and management principles of the organization. BUSINESS LEVEL STRATEGIES Low cost less price transparency is followed. specialisation to reduce the risk of complexity of supply chain and lower attractiveness for discounters. COMPETITIVE ADVANTAGE Research and development (R&D), Its product range Global go and 280,000-strong workforce FOUR GROWTH PLATFORMS Nutrition Emerging consumers Premium goods and 10 Out-of-home goods.ALIGNMENT OF BUSINESS STRATEGIES AND HR PRACTICES Nestle is a company whose HR strategies or practices are developed by financial supporting in mind the Business objectives of the company and the strategies devised to run the business. The H R strategies are always in alignment with the business goals. Nestle is unique in the sense that it has been able to successfully inculcate its business objective as well as its core values, consistently in its employees day-to-day activities starting from recruitment till continuous performance appraisals. Products Growth through innovation and renovation To increase the product growth i. . productivity human mental imagery strategies are adopted such as flexible, dynamic employees are attracted, selected and then trained and actuate to be more fur-bearing than the competition. One fountain in point is the Kit Kat manufacturing plant in York England, under the managership of Ian Jobson and, ultimately, Nestle CEO Peter Brabeck. In 1998, Time pickup reports, it took 38 man-hours to produce a ton of chocolate. This year, using a combination of robotics, automated packaging, and production-line improvements, the forecast production time is 23 hours.This decrease in production tim e was feasible because of process innovation. Adherence to the values and management principles of the organization Respect for other cultures and traditions Nestle embraces cultural and social diversity and does not differentiate on the basis of origin, nationality, religion, race, gender or age. Furthermore, Nestle believes that its activities can only be of long-term benefit to the Company if they are at the same time beneficial to the local association. In short, global thinking and strategies can best be expressed through local action and commitment. Diversity From creating hundreds of the worlds leading brands to offering an amazing variety of charge options to our employees, its clear that Nestles businesses are exceptionally diverse. So it should come as no surprise that Nestle values diversity in the people working them vertical as much as they have diversity in their products. 11 Its Nestles policy to provide an environment where respect is shown to all individual emp loyees and where employees are valued, recognised and rewarded on the basis of their talent and their ploughshare rather than any consideration of age, gender, race, sexuality, religion or disability.As an organisation, Nestle is opposed to any form of unfair discrimination and believe that an inclusive approach will be of maximum benefit to all our employees as well as our wider business goals and the society in which we live. This ethos can be summed up in the by-line statement We believe that to succeed we must recruit and retain talented individuals and value and respect the differences each of those individuals brings with them. In addition, we have a strong ongoing commitment to developing policies, procedures and practices that will actively promote equality of opportunity and optimise the abilities of our workforce.Decisions relating to the recruitment, employment, training, progression, assessment and retention of our people will always be supported by these principles of equality of opportunity. Nestles Culture Nestle is committed to a number of cultural values. These values come partly from its Swiss roots and have been developed during its history. They are also evolving so as to support the permanent reshaping of the Company. They can be described as follows o Commitment to a strong work ethic, integrity, honesty and quality. o Personal relations based on trust and mutual respect.This implies a sociable attitude towards others, feature with an ability to communicate openly and frankly. o A personalized and direct way of dealing with each other. This implies a high level of tolerance for other ideas and opinions, as well as a relentless commitment to co-operate proactively with others. Openness and curiosity for dynamic and future trends in technology, changes in consumer habits, new business ideas and opportunities, while maintaining respect for basic human values, attitudes and behavior. o Like, open and flexible culture is ensured by way of providing training programs to employees at all the levels. 2 TRAINING From the factory floor to the top management, training at Nestle is continuous. And because it is mainly apt(p) by Nestle people, it is always relevant to the professional life. Throughout the world, each country runs its own training programmes (e- encyclopaedism, classroom courses, and external courses). Nestle provides the followingo Literacy training-to upgrades essential literacy skills, especially for workers who operate new equipment. o Nestle Apprenticeship Programmes. o Local culture Programmes-on issues ranging from technical, leading, and communication and business economics.This kind of culture is also supported by de centred structure of Nestle Nestle is as decentralized as possible, within the example imposed by fundamental policy and strategy decisions requiring increasing flexibility. Operational efficiencies, as well as the group-wide need for alignment and people development, may also set l imits to decentralization. Decentralization Nestle recognizes that its consumers have a sincere and legitimate interest in the behaviour, beliefs and actions of the Company behind brands in which they place their trust and that without its consumers the Company would not exist. Nestle believes that, as a general rule, legislation is the most effective safeguard of responsible conduct, although in certain areas, additional guidance to staff in the form of voluntary business principles is beneficial in order to ensure that the highest standards are met throughout the organization. o Nestle is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and the responsible attitude of its management and employees. Therefore recruitment of the right people and ongoing training and development are crucial. Nestle continues to maintain its commitment to follow and respect all applicable local laws in each of its Transparent performance appraisal systems and the liberty precondition to them to question their seniors benefit not only the employees but even the organization as a whole. 13 PERFORMANCE MANAGEMENT o egg assessment by Line Managers and HR once in a year with feedback. o Subordinate can question an unfair evaluation. o particularized Key Performance Indicators have been enlisted by the HR department. o One of the important key performance indicators is achievement following the Nestle management and leadership principles. Remuneration structure and promotion criteria take into account individual performance. Emphasis on individual achievement Nestles emphasis on individual achievement is manifest from the kind of pay structure HR has designed for its employees and the company also in bodieds practices like Job Enrichment and Job Enlargement, to motivate employees and to break the sameness of their job tasks. The correspondent herself works in both sales and brand management departments, which is an example o f job enlargement. PAY STRUCTURE o Nestle strives to offer fair remuneration. Remuneration level is above the average in industry.The variable component of the salary is comparatively big to reward individual performance. In case of higher management level, the variable part is linked to individual & team target achievements. o o Nestle expertises in Recruitment Services, Talent way and supranational HR, Learning and Development, Information and Administration, and Reward and Employee Relations. Nestle is recognized as recognized one of the most advanced HR functions within Nestle globally. earlier implementing the HR practices/policies, Nestle get to the crux of the business issue and then find an HR solution.While practicing the HR policies, Nestle is focused more on people and organization strategies. RECRUITMENT SERVICES The Recruitment Services team in Nestle UK is recognized within Nestle globally as the bench mark in leading recruitment practices. Thats because at Nestle t hey dont just carry jobs. 14 Instead, they work with the business to proactively identify and fill their talent gaps. Nestle Recruitment teams constantly stand back and work out new ways to attract the very best talent and keep ahead of the competition, but it isnt always easy.The recruitment process at Nestle is clearly defined and is always in synchronization with the changing business needs. o People with qualities like dynamism, realism, pragmatism, hard work, honesty and trustworthiness are visualiseed for. o Match between candidates values & companys culture are recruited. o Recruitment for management levels take place in the head office by top management and all others at the branch level. The existing employees are promoted to higher posts as per the requirements. There are no lateral recruitments.Another source of recruitment is campus placements and human resource consultancies to look for the enthusiastic, motivated and fresh pool of talent. Decision to hire a candidate is finally taken by HR professionals only and no preference is effrontery to external consultant. This is done to finally have the discretion power in the hands of Company. o People management policies, basic values & principles as luxuriant in- Nestle management & leadership principles- The Nestle Management and Leadership Principles describe the management style and the corporate values of the Nestle Group, specifically in the area of interpersonal relations. Nestle human resources policy- This policy encompasses those guidelines which constitute a sound basis for efficient and effective HR Management in the Nestle Group around the world. Nestle people development review-this policy throws light on Nestles culture and core values, different training programs and life of employees after work. REWARDS AND EMPLOYEE RELATIONS TEAM It consists of two expert sub-teams, each with specific responsibility for business-wide strategic and operational remits.Employee Relations sub-team pr ovide business-wide advice and guidance to line managers and the HR community on individual employee relations matters and to HR Business 15 Partners on broader employee relations and change management issues, as well as developing and implementing Nestles policies and procedures in this area and undertaking relevant project work. EMPLOYEE RELATIONS Nestle provides a very healthy working environment which is one of the reasons why Nestles employees state their commitment level to be very high. o Employee turnover is less than 5%. , which is considered to be very low for a multinational corporation. Nestle has an open culture & upward communication especially in case of grievance redressal is encouraged. o Work/Life balance is given importance, as illustrated in the Nestle Human Resource Policy document. o Nestle Family annual events are organized by their HR department whereby employees along with their families are invited. o Emphasis is laid on safety of employees (Nestle Policy o n Health and Safety at Work). CHANGE MANAGEMENT o Nestle has adjusted to the ever-changing external environment for the conk 140 years since its inception 1866 without losing its fundamental beliefs and core values.It manages Change and drives sustainable profitable growth by following the policy of making gradual changes instead of making drastic and risky changes. o ERP implementation- In June 2000, Nestle SA signed a much tell $200 million contract with SAP and additional $80 to install an ERP system for its global enterprise to help centralize a conglomerate that owns 200 operating companies and subsidiaries in 80 countries. While the ERP system was likely to have long-term benefits, the project touched the corporate structure and culture. The structure was decentralized, and it tried to centralize it.This was initially opposed by employees but with subsequent measures taken by the HR like training etc. , this has been successfully implemented. Reward sub-team on the other han d focus on maximizing return on investment to deliver Reward that will motivate the employees to perform at the highest level as well as managing the overall Reward principles and processes including base salary, incentives and Flexible Reward. 16 REWARDS & INCENTIVES o Passion to Win awards- These quarterly awards have been institutionalized to reward those who over-achieve their targets. Long-service Awards- To recognize employees who have been with the company for more than 30 years. o Nestle Idea Award- It was found from the correspondent that the company institutes Nestle Idea Award every quarter to recognize and award employees who come up with relevant and innovative ideas which have the potential of being implemented at Nestle. For all aspects of Reward Nestle apply the fundamental principles outlined below. Reward Principles Performance Driven The level of your Reward is linked to your performance, hence the highest performers will see the greatest Reward.There is also a direct link between the performance of the business and the Reward were able to offer Competitive We benchmark all aspects of Reward to ensure we offer all our employees a competitive Reward package Inclusive Our Reward programme is designed to reflect the valuable contribution which every employee makes, not just senior managers Flexible Weve made it our top priority to allow you to tailor the Reward you receive to your circumstances, whenever possible or practical BENEFITS The following benefits are provided to all employees, with no discrimination- Leave-Personal & Medical (fixed no. er year) Children Education Assistance Scheme Provident fund Retirement Gratuity Scheme Group Insurance & unintended Insurance Scheme Conveyance Reimbursements 17 Residential Accommodation Monthly health check-ups & free consultation for self & family etc. Talent Management and International HR Talent Management and International HR Team, on the other hand, focuses on developing the po tential and careers of all the employees at Nestle, particularly those with high levels of performance and potential who are likely to be Nestle leaders of the future.The main task of this talent management program is to develop the framework and processes which will enable the company to identify and develop the potential of employees at Nestle. This program supports individuals with a clear career development plan to go on international assignments out of the respective locations such as Nestles international headquarters in Vevey, Switzerland, or to other Nestle markets around the globe. Learning and development Learning and Development Team is involved in development of cutting-edge interventions and supporting change through far-reaching development programmes such as our Lead2Win programme.This team also helps the company to create and implement functional development programmes across the business, covering everything from manufacturing to supply chain. At Nestle Learning and Development means Continuous Improvement and creative thinking and Innovation. Learning and Development is carried out by Continuous Improvement that leads directly on to Creativity and Innovation. This process generally involves two stages i. A team of lustful and professional development experts is formed to create Core Skill Development Strategies that will enable continuous personal and professional growth across the business.After that, the strategies are tailored for each business area with the help of HR Business Partners and Business Directors. The next stage is to go online, where the trainees are able to take advantage of our vast learning and development intranet. This resource has been specifically designed to help trainees manage their own learning in an easy to use realistic environment. in one case youre up and running there, youll be able to focus on picking up new skills particular to your job and career ambitions with the help of our leadership development progr ammes, designed to create the leaders of tomorrow. i. Differentiation 18 Nestle follows differentiation strategy and to make it a success it has HR strategies aligned accordingly. To support the differentiation strategy, Nestle practices following HR strategies to support differentiation They favour long term performance measures. Nestle does not favor short-term profit at the expense of successful long-term business development. They believe in extensive trainings of their employees to keep the pace with changing environment and keep them updated with latest innovations At Nestle, equal and fair pay practices are followed.Nestles pay structure, rewards & incentives systems are also designed in such a way so as to promote creativity. Recruitment process is also totally based on hiring and recruitment of people who bring in new ideas. Broad career paths are provided to employees by a continuous process of career development and high employee participation prevails in the organiz ation. 19 5. Impact of Recession on Nestle During this phase of recession, Nestle has faced a little bit of tribulations in terms of Shipment growth It has slowed down as shoppers switch from branded foods to retailers private labels.The volume of goods sold The volume of goods sold rose 2. 8 per cent in 2008, but, down from 4. 4 per cent in 2007, after Nestle relied on price increases to pass on higher raw-material costs. The whole onus of these two problems could not be bullied upon recession. Since the actual reason behind the second problem was increasing inflation. Even though it has been hurt by the weak dollar and tough competition in the United States. But, if we talk in general, then, Nestle has been labeled as a Recession proof company. Nestle, announced that they had a 69. 4percent profit in the year 2008.The year 2008 and the beginning of the year 2009 so far are considered as the worst recession the world is facing today. Each company around the world, no matter what they produce or what services they provide was having the greatest haste on the sales and services. But even during the phase of recession, Nestle has a different story to tell. Nestle announced record breaking profit during the year 2008. The sales of Nestle products jumped up in huge numbers. The net profit of Nestle in year 2008 was 15 million US Dollars. Net income rose to 18 billion Swiss francs in 2008 from 10. 5 billion francs. The profit was 69. 4 percent jump from the last year Sales rose 2. 2 per cent last year to 109. 9 billion francs, and organic revenue increased 8. 3 per cent in 2008, the fourth year that Nestle beat its forecast. Further, Nestle expects to carry on seeing growth in earnings over 2009 despite the global recession, using its strong 2008 results as a springboard for growth. 20 Nestle has granted an investment of 300 crore in the Indian market in 2008 and is about to double its investment in 2009. The goal of Nestle further is o achieve organic gr owth of close to 5 per cent, and to improve the EBIT margin in constant currencies further. Nestle would be able to achieve this goal through companys internal strength. Nestle, which makes Nescafe coffee, Maggi soup and KitKat chocolate bars, also raised its global outlook for the year and its forecast for 2008 organic growth which is to say from existing businesses to about 8 percent from a previous target of at least 7. 4 percent. Nestle shares rallied from a near two-year low, jumping 5. 4 per cent. Nestle will spend four billion francs buying back stock this year after purchasing 8. billion (Dh27. 16 billion) francs worth in 2008. Nestle also said it will increase its dividend for the year by 15 per cent to 1. 40 francs a share. Reasons behind the strong survival of Nestle even during the Recession Nestle amazingly survived the greatest and disastrous recession period of the world which gives the hope and message to many other companies. Some of the reasons have been poin ted out that seems to have worked for Nestle to fight the recession Innovation and renovation of its brands and products It seems to be a big driver in keeping Nestle afloat.In 2008 Nestles investment in research and development for food and beverages was up 15 per cent. Nestle survived recession because it was able to capitalise on a wide variety of market conditions, and that this gives it a competitive advantage. India is not in a downturn but probably a slowdown. The liquidity squeeze hasnt affected the demand of consumer goods in the price range that Nestle sells. Therefore, Nestle was able to survive in India. The company survived recession and is now positioned for profitable growth both now and in the long term, because of its defensive qualities as well as its strong growth credentials. If recession grips the world and despite the war in the Middle East, everyone will continue to need food. This means millions of people will continue to buy Nestle products, which include N estle infant formula, Tasters Choice coffee and Stouffer frozen foods. 21 The key to Nestles short-term performance is the degree to which the markets want to be in a safe haven situation. beyond that, over the longer term, there is a pretty positive earnings story in Nestle. Nestle is able to ride out the recession easily than its rivals due to its comprehensive range of products and wide geographical reach. 6. Changing role or HR The importance of the human resource function has become evident especially with the onset of global competition. Not only do human resource managers have to think more strategically and in step with corporate planning managers, they have had to address real and hard issues about the impact of intense competition on employment stability. It is one thing to think with executives on how the human resource section can support corporate activities.It is another to actually implement cost-savings policies with regards employment. To guard against the do wnside of global competition, the human resource managers must be more proactive in recruiting and maintaining a responsive and efficient work force. Planning should start at the early stages so that organizations do not intumesce needlessly. Human resource managers must be able to map out human resource strategies such that flexible, dynamic employees are attracted, selected and then trained and motivated to be more productive than the competition.Human resource managers are no longer administrators or simply implementers. They should be recognized as strategic partners. Only then can they function well to help top management especially in a climate of economic uncertainty. Although, Nestle being a Human Company itself possess many of the above mentioned qualities that are supposed to be present in the managers of todays time. But, according to the changes in the business patterns, globalization, and diverse business of Nestle and rapidly changing ups and downs in the economy.Ther e are certain factors on which the role of the HR at Nestle is changing. The HR managers at Nestle along with professional skills, practical experience and result focus must possess the following qualities They should be capable to motivate and to develop people, addressing all those issues that allow others to progress in their work and to develop their capabilities. They should be able to inhibit curiosity and open-mindedness as well as a high level of interest in other cultures and life-styles.This also includes a commitment to continuous learning and improving, as well as to sharing knowledge and ideas freely with others. 22 It is responsibility of the HR professionals to create a climate of innovation and to think outside the box. This implies the right to make a mistake but also the readiness to correct it and to learn from it. HR professionals should now be able to inculcate the willingness to accept change and the ability to manage it. They should provide international ex perience and understanding of other cultures.This will prepare the employees to face the challenges in global markets. 7. VRIO and 5Ps Analysis VRIO ANALYSIS This VRIO framework is the foundation for internal analysis. In order to lead to a sustainable competitive advantage a resource or capability should be Valuable, Rare, inimitable (including non-substitutable), and Organized. Valuable A resource is valuable if it helps the organization meet an external threat or exploit an opportunity. If a resource helps bring about any one of these four things then it is aluable Efficiency, Innovation, bore and Customer responsiveness. Valuable resources of Nestle are Human Resources Brand Name Research & development processes Rare A resource is rare simply if it is not widely possessed by other competitors. Rare Resource of Nestle is their uniqueness in Infant food products. The processes they use and the ingredients they use are rare. Inimitable A resource is inimitable and non substit utable if it is difficult for another firm to acquire it or a substitute something else in its place.This is probably the toughest criteria to examine because given enough time and money almost ANY resource can be imitated. Even patents only last 17 years and can be invented around in even less time. Therefore, one way to think about this is to compare how long you think it will take for competitors to imitate or 23 substitute something else for that resource and compare it to the useful life of the product. Inimitable resources of Nestle are embodied Culture Values followed at Nestle report card Organized A resource is organized if the firm is able to actually use it.Generally, organization is frequently neglected by strategy because it often deals with the national workings of firm management. But generally, it rarely happens that firms are not organized to exploit their valuable resources. However, if you analysis does turn up a valuable, rare, and inimitable resource that t he firm is not taking advantage of, then the resources of the firm are not said to be organized. 5Ps at Nestle Philosophy Nestles Philosophy on Code of Governance Nestle India Ltd. is a subsidiary of Nestle S. A. f Switzerland and over the years it has followed best practice of Corporate Governance and adhered to practices laid down by the Nestle Group. Nestle Indias business objective and that if its management and employees is to manufacture and market the Companys products in such a way as to create value that can be sustained over the long term for consumers, shareholders, employees, business partners and the national economy. Nestle India is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and ethical alues of its management and employees. In addition to compliance with regulatory requirements, Nestle India endeavors to ensure that highest standards of ethical and responsible conduct are met throughout the organization. The two most significant documents from the Nestle Group, which define the standard of behavior of Nestle India, are Nestle Corporate Business Principles and Nestle Management and Leadership Principles. Policy The Nestle policy is to hire staff with personal attitudes and professional skills enabling them to develop a long-term relationship with the Company.Therefore the potential for professional development is an essential standard for recruitment. 24 Each new member joining Nestle is to become a participant in developing a sustainable quality culture which implies a commitment to the organization and a sense for continuous improvement leaving no room for complacency. Therefore, and in view of the importance of these Nestle values, special attention will be paid to the matching between a candidates values and the Company culture.Processes Administrative Training Recruiting Development Labor Relations Org Development Compensation and Internal Communication Programs Campus Recru itment Programs Internship Programs For graduate students, Nestle offer a summer internship in brand management for MBA students. Marketing Interns are challenged with leading integral aspects of our brands marketing plans. This highly competitive program could also give you the opportunity to transition into a full-time position.Professional Development Programs Adequate training programs are developed at the level of each operating company capitalizing on the availability of local, regional or global resources of the Group. It is the responsibility of HR staff to assist the management in the elaboration of training programs. interest type of programs are conducted at Nestle o Training programs enhancing the language skills of the employees. o Training programs aimed at developing and sharing best practices of the various management disciplines practiced in the Group.They also strive to strengthen corporate cohesion as well as to promote networking throughout the Group. o E-learni ng programs as a complement to or a substitute for formal training programs. Practices 25 The following HR practices take place at Nestle Recruitment and Training Performance Management Rewards and Incentives Benefits Employee Relations Change Management Safety and Health The Nestle Operational Safety, Health and Risk-Management Strategy document illustrates that Nestle is dedicated to safe & healthy work environment. Regular safety assessments & audits take place by internal & external bodies. 8. Hr strategies that nestle should follow Nestle should practice following HR practices i. Communication Strategy Nestle should adopt an effective communication strategy because in todays changing scenario and in a dynamic organization like Nestle employees should be educated and trained about the changes taking place in the organization. This can be done through open house meetings and bulletins etc.Effective Training and Development Training and development forms an important part of the practices followed at Nestle. It is an integral part of the corporate strategies. Most of the training programs conducted at Nestle are conducted by In-house trainers, whereas for some specialized training programs external trainers should be called. And employees should also be given the opportunity to attend the training programs abroad so as to give them a feel of global markets.Entrepreneurship strategy Every employee needs to be an independent entrepreneur, who can generate ideas and bring them to reality by using the existing resources and support of the organization to create innovative and creative products and services. ii. iii. 26 iv. Recruit purposefully The anticipated global famine of workers has not gone away it has just been postponed. The reason? Baby boomers are choosing to work a little longer because their retirement savings have been deflated.Once the market comes back fully, you should expect a mass exodus as the boomers leave the workforce. Companies w ho make severe staffing cuts and dont keep their HR people connected to potential hires will be caught severely short staffed. Savvy companies have a great opportunity right now to hire talented people who have been down-sized by other organizations. Cut High HR operation costs Leverage real time information for HR decisions This would enhance the decision making process. v. vi. 27

Engineering Challenges: Provide Access to Clean Water

From the beginning of life, human beings have always faced ch all in allenges and difficulties in their lives. However, what is unique approximately humans is their ability to adapt and find solutions to these challenges. Engineering has always been the key and the most influential element to the survival of humanity in the face of the unfailing challenges.A committee of scientists and engineers from around the domain of a function have proposed the major 14th challenges in the 21 st century in a document entitled Grand Challenges for Engineering. They say that it is very important to address these challenges to ensure a healthy and enjoyable lifestyle of the worlds civilizations.One of the challenges addressed is the challenge of providing access to clean drinking piddle. In fact, with the worlds fast population growth, the demand of clean pee is increasingly becoming one of the most prominent issues in the world. I was astonished to bash that thou common senses of populati on tumble be reason of the overlook of clean water. According to the document proposed, about 1 out of every 6 people living today is afoot(predicate)ly unable to run into access to invigorated drinking water, resulting in nearly 5,000 deaths from diseases ascribable to poor water sources, i.e. diarrhea.Water current situationWater is life. It is the crucial ingredient to the sustainability of civilizations and their prosperity. It is vital for domestic, agriculture and industrial purposes. We know that water on Earth should be enough to all its creations. Water is about 70% of Earths surface. However, water is becoming one of the greatest challenges that may cause wars in the near future. Water is enough in some regions while in new(prenominal)s there is a drought. The Earths two poles have mountains of snow, oceans, rivers and inner water in the ground which is sufficient if it is used and divided equally. Many efforts to use this water has been made to develop technologie s and to desalinate sea water.Most countries around the world suffer because of the miss of water sources or the lack of water quality which causes health diseases and consequently deaths. Moreover, this challenge is prominent in the developing world and is a rising business in some modern countries. The old infrastructure in the developing world is one of the key reasons of water shortage. It has been designed since hundreds of years and much of it is of a poor quality which causes continuous leakage of water.This leakage may sometimes mix with polluted water and becomes a source of contaminated drinkingwater. Thus, more(prenominal) improvements and efforts need to take place to face this tremendous challenge. Corporation between the countries and with the successes of engineering in using these waters around the world testament by all odds lead to various solutions to this challenge.From my readings about this topic, I found that solutions to fork up clean water are everywhe re. Some are simple, while others are complicated. For instance, desalinization, using sand or bicycles to clean and generate water, recycling and many others. Actually we need all these solutions to be applied to compute this business. In this essay I will focus on some suggested solutions that have already taken place and that should be done to start helping all people in our world to access clean, healthy water and prevent its severe consequences.DesalinationAs I stated earlier, oceans contain tremendous amounts of water. Over 97 percent of the earths water contains salt. One of the current solutions to extract salt from seawater is desalination. This technology is already taking place in some countries like Saudi Arabia. This is a good solution to provide water for domestic and agricultural uses. It can provide clean water and enable such countries to depend on themselves and solve water shortage.However, this technology needs a big budget and qualified people to achieve it and not all countries have these two conditions. Improvements must be made to make it loving to all countries. This technology can be one wayto solve the business of water shortage tho still not a sufficient solution to this problem.Wendy Dewolf, in an article entitled Engineering Clean Water, 2011, writes about a new technology based in Boston for desalinating water by osmosis commercialized as Oasys Watera. This technology is cheaper and sustainable because, as she states, it requires 70 to 85 percent less electrical energy than other seawater desalination systems. Thus, efforts of scientists and engineers are encouraging to have a clean and sustainable worldwide water supply.Peoples awareness and usage of waterAccording to a report published in 2004 by Nicole Abrashinsky, global consumption of water has increased twice as much as the population during the past 20 years. The United Nations has also warned that the demands for access for fresh water are unattainable to more than one billion people.One solution that I think will greatly help in solving this problem is encouraging people to realize the reality of how serious is the problem of water shortage and cleanness. Unfortunately, lots of people are still not realizing that this is a problem that causes thousands of people to die because they dont have access to clean water. And the other portion of people who know are still careless in using water, cerebration that it is not their problem since it doesnt cause them any harm.Here comes the role of media and especially loving media means which has become so influential in thecurrent time. We should educate people and make them aware of the reality of this problem and provide them with the facts and equipment necessary to help them consume water in a modest way. We hear of campaigns in social media to save water here and there, but I think they should be programmed and organized to make them effective.Some governments offer people with less water consu mption a discount on the bell. Other governments finance farmers to dig wells and water canals.However, if everyone of us believes that it is our responsibility to save water, then we will observe ourselves when we use water and think that every drop of water counts.Smart burrowNature has the solution for most of our problems, even though we harmed it greatly. Every year we hear of floods and cities got drowned due to hurricanes or storms in almost every region around the world. If we develop technologies to utilize this lost water, these countries will have enough water that will solve part of the problem. One solution that I found amazing in using this lost water is smart tunnel, i.e., the Stormwater Management And Road Tunnel. It is a storm drainage and road structure in Kuala Lumpur, Malaysia, and a major national project in the country.This tunnel received the UN Habitat memorandum of Honour Award for its innovative and unique management of storm water and peak hour traffic. I t is the longest multi-purpose tunnel in the world. It reduces the problem of traffic as well as the problem of flash floods. In case of floods, the motorway will be closed to all traffic and the tunnels gates will outspoken to allow water to pass through. This is excellent way to use the lost water in such conditions and use it for later needs.Perhaps this solution is difficult to try for because the infrastructure of most cities are difficult to be rebuild. However, in the developing countries the chance to use floods water is more applicable since most of them lack clutch infrastructure and thus can be financed to store water.The solutions, as we see, are everywhere to face the challenge of providing access to clean water. For instance, the committee of the NAE has mentioned many other solutions like recycling, small decentralized distillation units, and strategies for reducing water use. However, the solutions should be sustainable and environmental. Professor Menachem Elimel ech at Yale University explains that to address the global water problem for all regions in the world, we need sustainable technologies that consume less energy and chemicals and have lower impact on the environment.Some of these solutions may not end this problem, but creativity and determination will always enable people to solve problems. It is our nature to invent and challenge difficulties. Engineering has always empowered us with successes that no one could have imagined they will become a reality. It is our world it is our life. I inviteeveryone reads this essay to save water and think of solutions to offer millions of people who lack it a healthy and clean water in their lives.

Comparison of Judaism and Mormonism

The reason I mentioned Jesus is because the Mormonism faith believe in the matinee idolhead that is matinee idol the Father, God the Son (Jesus), and God the Holy Spirit. See this is where the two religions split on their beliefs of God. As I wrote before that they both believe in God the Father but when they added on the Son and Holy Spirit Judaism would never accept that. From my researching of the two religions I came to only a few conclusions near what would demote from the facts I read if they were to get together. Mormons hold up those of Jewish decent and their religion on high.From what I read is that since Mormonism historical background starts therewith Judaism that they would accept their teachings to a certain extent. The only thing that I see the people of Mormonism having a problem with is that the people of Judaism do non believe in Jesus. I think that Mormonism probably could let someone of the Judaism faith pray for them or with them because I read in the book Mormon America they encour grow umpteen different religions but believe somewhere down the line lost some facts of the truth that Mormonism still believes an addresses.From those facts that got lost I believe that the Mormon would not accept either the belief that God is a spirit as of someone who is a believer of Judaism. The charastics that I wrote about even involves their everyday stylus of living. Judaism as I wrote before they believe that the name of God should not be spoken by any men, women, or child. They pray to God terce times a day and four times on Saturday which is considered their Sabbath. When it comes down to the Tanakhthey try to follow the teachings of the Law that God gave to Moses.That law that Judaism follow controls every panorama of their everyday life in they must obey or it would be displeasing to God. Also by the time childhits manhood if they have an able head must remember all five books of the Pentateuch which is the first five books Moses wrote. As for Mormonism their belief on family in that once a family on earth result be a family in the afterlife has also instituted a very strong social welf atomic number 18 system to help their families.In The Book of Mormon they are taught about heath living and incorporating with what they are taught they give up a lot of unhealthy thing sure as cigarettes, alcohol, and sometimes meat. only they mainly focus on eating foods like vegetables, fruits, and grain. Also children of the Mormonism faith are trained and brought up at a very young age in preaching the word of their faith Like all religious faiths, there will be some similarities and a lot more differences. Judaism and Mormonism are no different.In conducting my research I found so many things about the religions of Judaism and Mormonism interesting. I think that the way that Mormonism was founded was the most interesting thing. It is always so amazing to get the chance to not only do research on different religions but also to get to know more about them and how different they may be from what I personally believe. References Bowker John. World Religions. The great Faiths Explored & Explained. New York, NY DK Publishing, 2006.

A Study on the Students Parking Facilities at UITM Shah Alam

TITLE A STUDY ON THE STUDENTS PARKING FACILITIES PROVIDED BY UITM SHAH ALAM Problem Statement Recently UiTM has provided parking spaces for students at certain lots such as at the marching field (padang kawad), parking zone in front of the Faculty of Engineering and Mawar lot area. Yet, the students acquiret make full use of the parking instead, they park at the restricted area such staff parking, visitor, faculty area which makes the situation crowded. interrogation Objectives 1. To identify the preferences of the students park at the restricted area. 2. To explore whether the parking provided by UiTM is insufficient. . To explain the attitudes and behaviours of the students that park at the restricted area. Research Questions 1. What makes them prefer to park at the restricted area? 2. Does UiTM provides sufficient and convenient parking area at every faculty? 3. Why the students still disobey the rules even though they knew they are restricted or had been summoned? Scope of t he studies This will be the students who have their own transportation in UiTM Shah Alam. We prefer to use students from Faculty of Communication and Media studies since they have the modified space parking area in a result making the situation crowded.This will be an advantage for us to understand easier why the append is happening. Plus, the students here are much open minded and out-spoken whenever we talk to them. Methodology 1. Location of the study. The location were studying is in UiTM, Shah Alam. Well be specifically more to Faculty of Comm and Media studies because the spaces are limited and small for parking areas. Its a perfect area to study on. 2. Population and Sampling Procedures The population will be among the UiTM Shah Alam students while the samplings will be the Comm and Media studies students. Compared to other students, Mass Comm students are much more responsive.We will give to twenty respondents of MassComm student to outfox the result. 3. Data embodied Me thod After we got the result, we will collect them and use SPSS system to make our research more convenient and systematic. We will do in percentage to get better findings. Questionnaire break out A ( Respondent Profile) 1. Gender MaleFemale 2. Race MalayBumiputra 3. Religion IslamBuddhaHinduChristianOthers ________________ 4. Sequence MC221MC222MC223 MC224MC225MC226 MC227MC226 5. Semester 123 4 5 Part B (preferences of the students park at the restricted area) 6. Do you think that parking space are enough for students?Strongly Agree Agree Neutral resist Strongly Disagree 7. As a student, do you agree to park at Padang Kawad and wait for the bus to go the class? Strongly Agree Agree Neutral Disagree Strongly Disagree 8. Do you agree that UiTM should provide more space near to the faculty? Strongly Agree Agree Neutral Disagree Strongly Disagree Part C (parking provided by UiTM is insufficient) Reference 1 poor2 fair3 good 4 very good5 excellent 9. How do you think of the p arking that provided by UiTM? 1 2 3 4 5 10. How convenient the parking facilities at UiTM? 1 2 3 4 5 11.How they manage location of the parking area? 1 2 3 4 5 Part D (The attitudes and behaviours of the students) 12. The reason of most of Mass Comm students to park near Faculty is because it is easy to them to go to class. Do you agree? Strongly Agree Agree Neutral Disagree Strongly Disagree 13. Do you agree that most of the Mass Comm students disobey rules made by UiTM that are restricted to park at the staff parking lots? Strongly Agree Agree Neutral Disagree Strongly Disagree 14. Do you agree that students who gets summon from UiTM will change their attitudes? Strongly Agree Agree Neutral Disagree Strongly Disagree

Computers the Good and the Bad

Computers Hold So Much Information Sometimes Causing More Harm Than Good After reading a few short stories and conducting research on the subjects, I expect found some interesting facts about how the ready reckoner has changed peoples lives. Computers have fashion the basis on which our society now depends they atomic number 18 the key to communication, business, and success for m any(prenominal). Problems goat arise however and privacy can be a study issue especially when it comes to current websites such as MySpace and Facebook.Some people feel they have been violated of their rights and this is when the computer can become your worst enemy, not to nurture how the computer has changed peoples ways of thinking and dealing with everyday tasks. If it is a overt forum that is accessible to opposites, then presumably the police are welcome to participate, as they would be welcome to enter a shopping mall or something like that(Rotenberg). There are millions of mathematical fu nctionrs on websites such as Facebook and MySpace, these people are posting pictures, comments, and even communicating with friends and family.What many dont realize, is that they are posting it for everyone to construe. There have been incidents where the law has been concern in using these websites to catch criminals or even people who have been accused of a crime. MySpace has encouraged its users to be aware that what they post on their visibleness is available for the public to see (Mathew Grossman). MySpace and even Facebook have made it very clear that its users be aware of the risks they are taking by posting any personal information. They have settings which can be used to block certain users or to make your profile private.That way you can control who you want to see your page and interact with. The law has become involved in catching criminals or people involved in criminal acts by peeping public profiles. They can read posts and even see pictures that an individual h as posted, making it easier to get the persons personal information. They can get names and locations from the profile just by searching the page. And some are not aware that they are be searched this way. There have been issues with employers and their employees when it comes to the postings that are taking place for the public to see.Employers need to be aware of potential liability for employees publication of private information on Facebook and MySpace. For example a woman was convicted of cheating on her husband and accused of assure an STD, her MySpace profile revealing these comments by others who claim it being true and stating it for everyone to see even other employees in her drawplace. Working in the medical field where other employees were capable of retrieving her medical records she was now being tormented at work. The woman claimed invasion of privacy and took the case to court.The court suggested that since MySpace is public and considered a social interlock they cannot hold her employer liable for any accusations being brought against her by the employees on her profile. The MySpace page she claimed was made against her will and that her coworkers were to blame. This being questionable and not having proof as to who had real posted it, nothing could be done. Machines are being designed to serve explicitly as companions, pets, and tutors (p 553, Turkle). Machines meaning computers are not only needed that we rely on them to do everyday tasks, we even depend on them to curve our boredom. At every step we need to ask, as educators and citizens, whether current technology is leading us in directions that serve our human purposes (p 554, Turkle). Computers are used today to conduct work for businesses, pay our bills, communicate with others, even to play games and learn. check they caused us to forget who we really? We spend hours upon hours on the computer and we sometimes can get so lost in the machine. For example, Susan a neuroscientist questions, of whether and how our current use of computers is changing the way our brains work.Susan finds that the visual stimuli we get from computers is so different from what is available in previous generations that certain areas of our brain may be affected in ways that can change personality and behavior. Few argue that when they turn from a computer back to a textbook they notice their concentration is lacking causing them some trouble to stay focused. The real problem caused by computer use is that we as human beings do not need to work as hard because the computer can do it for you, and the information is right there.This can be a problem especially for our youth, they will not have to do what it takes to use their brains and they will not have the thinking power or level of concentration we adults once needed. They will depend on the computer and computer only, to get things done. The Writers of these articles and short stories are showing their concern for the negative side of computers. They explain how people are being affected in certain situations due to issues of the computer and how their lives have been negatively affected. Each writer gave valid points and stated facts on the subjects when it came to using a computer.They explained the situations of each subject and the outcome of the issues being discussed. They supported the cases of how an individual can become a victim of false accusations on a profile and then being harassed by employees whom became involved in the womans personal life via MySpace or Facebook, and how the computer can damage our past ways of thinking and concentrating thus making it a lot harder to focus on everyday tasks that involve logical thinking. The writers clearly showed their concern and found existing facts on why a computer can and will affect peoples lives. The writers show that a computer must be used responsibly or there will be consequences.Works Cited 1. Alex Koppelman, MySpace or Ourspace? (p546-557) The Bedford Guide to College Writers(X. J. Kennedy, Dorothy M. Kennedy, Marcia F. Muth) 2. Sherry Turkle, How Computers Change The Way We Think? (p552-558) The Bedford Guide to College Writers. (X. J. Kennedy, Dorothy M. Kennedy, Marcia F. Muth) 3. www. fredlaw. com , (1995-2010 Fredrikson & Byron P. A. ) 4. www. bbc. co. uk , (BBC News) Changing The Way We Think. (Susan Greenfield)

Online Mba Programs Versus Traditional Bricks and Mortar

Online MBA Programs versus On-site Programs Andrew Cortez Ashford managerial marketing BUS 620 Sharif Muhammad October 23, 2011 Online MBA Programs versus On-site Programs With unemployment rates at an all time high combined with the increase costs associated with traditional brick and mortar schools, online education is by far one of the fastest spraining and favorable industries. As younger students argon attempting to pursue traditional higher(prenominal) education, they ar realizing that the costs ar non only increasing daily, just the courses atomic number 18 longer in duration and often not a better education than the online line programs.Those who have lost their jobs and guide an edge over other l assist-off candi insures are finding that a B. A degree alone is often not enough and that in circumstance an MBA degree could greatly improve their chances as being more(prenominal) solicitationing to employers who have a couple of(prenominal) jobs to offer to an over whelming upshot of applicants. Those who do have jobs are often concerned about the constancy of that job and this group is in any case is in like manner looking towards those higher degrees as to inhabit competitive and viable for their menstruum jobs or for future jobs that may offer them more stability.This group typically has high work demands and as a result, they have to weigh their options when it comes to returning to school to obtain that MBA. The number of college level distance learning classes offered online continues to increase as they offer greater scheduling flexibility to students, they draw to students who like to work independently, and allow colleges to increase enrollment without building new classrooms (Werhner, 2010, p. 310). Understanding fully what your goals are, as well as what limits you may have exit help to determine the right direction for a student.The following exit allow in a marketing plan that go forth assist in demonstrating the adva ntages of examine an online MBA program as a viable and preferred alternative to an on-site MBA Program. 1. Company Overview San Diego Higher fosterage (SDHE) is an online, for Profit Company that focuses on online education with the purpose serving its students as a viable mode of obtaining an MBA degree via web-based courses through an accredited university. With the SDHE online MBA program, you can have the skills and experience you need to increase your chances for success by taking on the most complex leadership roles.SDHE has been assisting San Diego residents in obtaining an MBA degree using the online medium since 2007. The party had initially targeted low income and or unemployed individuals, but it has expanded its offerings with the intent to grow towards all segments. beyond practical skills, the program is also designed to foster thought leadership, innovation, and corporate social responsibility on a multinational, multicultural scale SDHE is headquartered in San D iego California. Key Leaders of the company Tanner C. Dean-CEO Jeffery S. Anderson-CFO Scott R. Howard-COO Andrew Cortez-CMO Key swear out Offerings Online MBA programs with a specialization in Finance, health care marketing, Project Management, Human Resources, Information Technology, Global Management and Accounting. 2. executive director Summary of Marketing Plan As the economy has continued to decline and unemployment has continued to increase, the need for low-cost and accessible online educational options have increased.The use of on-line instructional deli real methods by non-traditional adult learners continues to grow as technological and societal changes have enabled and encouraged this growth. The purpose of this marketing plan is to round off new-fangled marketing strategies with respect to how adults learn and tie that strategy into a discussion based upon a review of the suitability of, satisfaction with, and preference towards on-line instruction among adults. Some areas for improvement are discovered and recommendations are provided based upon these reviews (McGlone, 2011, p. 1-9).It is expected that our marketing efforts need realignment as to become more relevant to all types of students. Where as our initial marketing plan was very narrow, the market has since completely opened up and we now are in a position expand our offerings to larger audience. We will propose to re-brand and redirect our SDHE as to appeal to a much broader demographic segment. The ultimate goal is to convince emf students that SDHE is a viable higher education institution that exceeds the offerings of our competitors while maintaining a lower cost for an MBA degree.Our niche is that we are in fact a smaller institution and can therefore offer a more customized program in which students do not feel as though they are just a source of tax income for our company they will feel as though they are receiving critical and accessible services that they will not recei ve from the larger institutions. 1. explanation of Target Market Demographic Segment Male/Females among the ages of 22-45+ who have an understudy degree, income 35K-80K per year. Psychographic SegmentLooking towards individuals who come from industries that have been most impacted by economy, such as real estate, banking, construction. , retail, home improvement, pharmaceuticals, marketing, cell phone, and automotive industries (Rampell, 2009). Geographic Segment Target for this particular marketing plan should include California, Nevada, Florida, Arizona, Idaho and Louisiana as these states have been hit hardest by the recession (Kiser, 2010). Out of these states we need to look at specific demographics of these states as to assure that they are in alignment with our Demographic Segment, if they may be eliminated. . Description of Competitors University of Phoenix The University of Phoenix is accredited by The Higher Learning Commission and is a fellow member of the North Centr al Association-access to campus-based and online libraries academic advising mentoring tutoring financial aid office-MBA (concentrations include Accounting, e-Business, Global Management, Health concern Management, Human Resource Management, Marketing, Technology Management) joint MS in Nursing with MBA in Health business organization Management.Every University of Phoenix faculty must have a Masters or Doctorate degree. No classroom attendance, the curriculum is completely online. Strayer University Strayer University is accredited by the Middle States Commission on Higher didactics-access to campus-based and online libraries career development assistance academic advising tutoring financial aid advising-MBA ( addressable concentrations Acquisition, Human Resource Management, Management, Marketing, ply Chain Management). Baker onlineBaker College is accredited by the Higher Learning Commission and is a member of the North Central Association through Baker College-access to camp us-based and online libraries career counseling and placement assistance academic advising-MBA (available concentrations Accounting, Computer Information Systems, Finance, General Business, Health Care Management, Human Resource Management, Industrial Management, International Business, lead Studies, Marketing) Columbia Southern UniversityDistance Education Training Council (DETC) Online library with 24-7 librarian services, academic and financial aid advising, and student services-General concentration, optional concentrations (E-Business and Technology, Finance, Health Management, Hospitality and Tourism, Human Resource Management, International Management, Marketing, Project Management, Public Administration, pastime Management). 3. 0 Description of Product or Services SDHESS MBA program refines the existing skills that the students already posses. by our unique 18 month program students can complete the entire program and earn their MBA. The program will provide a solid under standing in all areas of business, from the fundamentals to specializations in Finance, Healthcare Marketing, Project Management, Human Resources, Information Technology, Global Management and Accounting. The specializations will give students the opportunity to deepen their friendship by focusing on their specific areas of interest. The entire program is online and students are designed for the busy schedules of its students. . Marketing Budget This particular budget is for a twelve month re-launch and re-branding of its current offerings as to expand our current customer base. The amount required for this is $960K and the break down of expenses is as follows $120K-Website update to include up to date and current functionality. $600k- Media to include social media campaign (Banner ads/email blasts/news letters) to correspond with Billboard, television and print add. $120K- Marketing items to include flyers, inserts, sales brochures and misc. ollateral as deemed per region. $60 K- PR to include press releases, public appearances etc. $60K- Outreach to local business, to include employment agencies. Outreach will be a more grass roots approach to specific communities. 5. Description and Location Online academics can open itself to a much larger market segment as the virtual(prenominal) classrooms are much larger than a traditional class room. Because the MBA program would be completely online it is available to anyone with the technology of a computer and internet service.Internet/ web site searches are the key locations where potential difference students will initially look for our product this is why so much of the budget will be spent on website design and functionality. Distribution channels such as face book and Google banners will be used. Street teams will be used at trade fairs, conventions and job fairs. We will also offer larger corporations incentives to post information on their internal websites advertising educational resources to their emp loyees.Mall Media will also be used to advertise larger regional malls can have up to 1 million + in monthly foot traffic, this medium is often more effective than traditional billboards as the customer is walking slowly and more likely to see our advertisement. 6. Pricing Identifying the set the appropriate pricing category for our program should be very easy as we will stay put competitive but we will still remain on the lower side. With so many online schools that currently in operation, potential students do have several options available.Because we are in a tough economic climate, pricing is more crucial than in previous years. Yes, benefits and features are extremely important as well, which is why will not be the lowest but will be towards the bottom from a pricing perspective. We will also offer discounts to certain corporation whom we will be partnering up with and in addition we will be offering a military discount as well. The current pricing range for online MBA progra ms range anyplace from 60k to 20k and so our pricing will at about 30K for the program, not including course materials, technology fees etc.This competition oriented method of pricing will make us very kindly to our potential students, while still allowing us as a company to remain profitable. 7. Summary and executing In order to maximize new student enrollment we must stay ahead of the competition. We are an online school and so our online presence unavoidably to be the area of most focus, from a marketing perspective. Our website needs to be as intuitive and easy to navigate as possible it must draw the customers in and connect with them. This being said, an overall marketing campaign that is in line with the new website is essential.We must remain focused, within this campaign, on the ease and accessibility that our online MBA can provide them with all while being priced very competitively. Our efforts must be geared towards the quality of the education as we will be compared side by side to our direct competitors, our demographics are very computer savvy and so it is important that we remain a viable option through a flawless reputation. We shall also be strategic with the timing of the executing of this marketing plan by researching unemployment trends to help us to determine timing (probably at the in celestial latitude and January).In addition we want to want to make sure that we are capturing the fresh graduates and so the months of April-June are months to focus on as well. This re-launch is something to be very excited about. We need internal by in from all departments. With flawless execution this marketing plan has the potential to increase our bottom line salary by up to 20% over last year. References Kiser, G. (2010, March 23). The Cities Hit Hardest by the Recession Brookings knowledgeability Business. Huffington Post. Retrieved from http//www. huffingtonpost. com/2010/03/23/the-cities-hit-hardest-by_n_509744. tmls75345&title=1_Cape_Coral McGlone, J. R. (2011). Adult Learning Styles and Online Educational Preference Journal. Research in Higher Education Journal, 12, 1,9. Rampell, C. (2009, January 26). Layoffs Spread to More Sectors of the Economy Money Matters. The New York Times. Retrieved from http//www. nytimes. com/2009/01/27/business/economy/27layoffs. html Werhner, M. J. (2010). A coincidence of the Performance of Online versus Traditional On-Campus Earth Science Students on Identical Exams . Journal of Geoscience Education, 58(5), 310-313.