Enhancing Dementia Practice Essay Example | Topics and Well Written Essays - 2500 words

Enhancing Dementia Practice - Essay Example w of the most important strategies in Northern Ireland include: educating people about the possible signs and symptoms of dementia, creating a friendly community for people with dementia, creating public awareness about the importance of early diagnosis, integrating a wide-range of services that will support the specific needs of people with dementia, and extending necessary trainings and support of carers of people with dementia. Dementia is often characterised by having memory impairment and increased risk of having aphasia – language deficit, agnosia – perceptual disorder, and apraxia – motor functioning disorder (Mendez and Cummings, 2003, p. 6). Aside from having progressive memory loss, people with dementia can be very much disoriented (Gilmour and Brannelly, 2010). Likewise, there are cases wherein people with dementia experience cognitive deficit when it comes to comprehension and reasoning (Gilmour and Brannelly, 2010). Among the common types of dementia include Alzheimer’s disease (62%) followed by vascular dementia (17%), mixed dementia (10%), lewy-body dementia (4%), fronto-temporal dementia (2%), Parkinson’s dementia (2%), and others (3%) (Alzheimers Society, 2015a). As of 2015, roughly 20,966 people in Northern Ireland were diagnosed with dementia (Alzheimers Society, 2015a). By 2051, the number of people with dementia in Northern Ireland is expected to increase between 60,000 (Department of Health, Social Services and Public Safety, 2011) to 61,000 (DSDC, 2015). (See Figure I – Types of Dementia below) Almost half the number of people with dementia is receiving care and support in care homes (Department of Health, Social Services and Public Safety, 2011). To help improve the quality of health and social care services given to people with dementia, the Health Minister of Northern Ireland received a funding of  £6 million from the state government last September 2014 (Northern Ireland Executive, 2014).Through state funding, it is

Project management and strategic planning Essay Example for Free

Project management and strategic planning Essay Question: Language style: English (U.K.).   Write strategic planning and implementation steps involved in any project within IT department. Mention the Total quality management steps followed. What are the problems faced? Which problem solving and decision making methods would you suggest to be utilized? Explain. References: Any 2 Sources from the Internet, or Textbooks or journals. An organisation’s IT Strategic planning should combine some amount of tactical planning.   An IT department would require a strategic planning policy to ensure that the staff members and students can use the network on the campus as and when required.    As per the university requirements, all the schools should have a functional IT system, with certain criteria and specifications.   The IT planning would also help the school to share and receive technology from other schools and in this way be of immense help to the students. An IT Department should form a part and parcel of the education policy and processes of the educational institute.   It should be considered as a very important educational and information tool, for the students and staff members.   Let us now look at the actual strategic planning process and how it can be implemented in an educational institute. Strategic Planning is a process of making important decisions in the organisation so that a link between the present and the future trends is formed, choosing the organization’s goals, establishing the policies needed to meet specific objectives and recognising the means of assuring that policies are implemented in an appropriate manner. In a nutshell strategic plans are the â€Å"action plans† (Majdà ºchovà ¡, 2003 Strategic Initiatives, 2007). STRATEGIC PLANNING PROCESS: Considering an example of a Management institute with special reference to the project to be carried out in the IT department, the following detailing a manager in the unit will have to accomplish and organize (ICFAI). A Manager who is responsible for strategic planning would convert the intentions or objectives of the organisation concrete and measurable strategic plans, policies and budget allocations (Majdà ºchovà ¡, 2003 Strategic Initiatives, 2007). Step one: Defining the mission of the organization Based on the above work assignments, companies change their mission over a period of time to reflect changes in the external environment. The IT unit should address three important issues: What is the business supposed to do? Who are the customers? What goods or services does it offer? An IT department targets the various problems and issues, which are normally faced in a laboratory system of an organisation.   The IT department would provide services to the staff and the students and not merely provide goods alone to the audiences mentioned above (Kotler, 1999). Step two: Drawing up organizational objectives The strategic planning process in an IT department will broadly comprise of the following main objectives to be achieved.   This would help to determine the means of accomplishing the mission: Students online exams / reports / marks, Laptop management (Wi-Fi connection), Internet control, LAN Connections, PC Maintenance, AMC – annual maintenance contract, Software and hardware troubleshooting, UPS, Vendor management, Requisition and procurement of PCs, UPS etc, Intranet management, ERP package connectivity, and Server support  Ã‚   (Kotler, 1999 ICFAI) Step three: Assessing and Analysing SWOT The mangers need to analyse thoroughly the organisation’s current situation in order to develop an effective strategy to gain a competitive edge: Availability of KRA’s Availability of E-commerce technologies and processes Availability of skills in management of the supply chain or the vendor Management of Proprietary technology, superior technological skills, IP, Patents, and the issues concerned with them (Kotler, 1999 ICFAI) Step four: Formulating strategy Michael Porter has described three strategies which can help a firm / unit to gain competitive edge over others. Overall Cost Leadership: An IT firm has to consider the capital investment and access to it, the engineering skills required, intense supervision of labour, products designed for ease in manufacture, etc in order to achieve the its objectives (Kotler, 1999). Differentiation: The IT department may differentiate its products and services into technical and engineering support, strong capability in identifying the LAN, vendors, ERP, Wi-Fi, Internet, skills of the staff members needed, Intranet, etc (Kotler, 1999). Focus: All the above mentioned policies should be directed towards meeting the strategic target of fulfilling the staff’s and the student’s requirements (Kotler, 1999). Step five: Implementing strategy According to McKinsey et al, the best-managed companies exhibit the following 7 elements, known as â€Å"McKinsey 7-S framework for business success†. These include strategy, structure, and systems (known as ‘hardware to success†); and style, skills, staff and shared values (known as â€Å"software to success†) (Kotler, 1999 ICFAI). In an IT department, style refers to the common ways of thinking and behaving of the staff members.   Skills refer to the unique method of handling problems experienced by the organization, especially using creative solutions.   Staffing is the process of hiring, training and allocating the work by the department.   Shared values refer to the common guiding values shared by the staff members (ICFAI). During the implementation, the manager should constantly monitor the technology, staff, incentives/reward system, decision-making processes, structures and functions (ICFAI). IMPLEMENTING TOTAL QUALITY MANAGEMENT This involves selecting the right staff members and using ensuring that the services are of high quality.   The process of TQM is continuous in the organisation so that quality of the organisation would improve (through having appropriate processes, products and services).   Feedback regarding customer satisfaction is gained, and accordingly improvements are made.   The company needs to gain an insight of how the user would be using the product.   Any shortcoming should be identified and modified, as and when needed.   Some of the steps in TQM include: Studying the current quality situation Defining the quality needs Planning for a quality control program initiated by the managers Having structures, functions and strategies for implementing the quality program Allocating and obtaining the resources Monitoring and evaluation of the quality control program (Hashmi, 2000) PROBLEMS FACED: The IT department may face several major problems in cases of IT resource troubleshooting, logistics management, customer satisfaction, changes in the vision of the organisation, leadership problems, incompetent human resources, adoption of new technologies, managing the IP, obsolete facilities, etc (ICFAI). One of the major problems faced by the organisation previously, was regarding the presence of viruses in various network systems.   This seemed a threat to the security of the network.   The organisation had to develop a policy to prevent entry and spread of such virus on its network system.   This ensured that all external connections including CD’s, pen drives, removable discs, etc, were thoroughly scanned so that any virus threat would be contained.   The users were also informed of the security measures that had to be followed whilst using the network.   A strong firewall was installed to ensure that all data entering and existing the network was thoroughly monitored.   In this way, the IT department effectively handled virus threats. A study was conducted in the Institute’s IT Department to determine the effectiveness and the efficiency of the IT department’s network system.   More than 100 individuals were interviewed, which included 80 students and 20 teachers.   It was found that when a definite plan was introduced since 2004, the quality of services provided by the IT department improved drastically.   About 75 % of the staff members and 65 % of the students agreed to this.   The IT personnel are conducting quality checks at various levels to ensure that the services are effective and can enable the organisation to achieve its goals. Services Provided Percent of Staff who felt that the services were good Percent of Staff who felt that the services were satisfactory Percent of Staff who felt that the services were poor Comments Internet 75 21 4 Internet services are very good with fast connectivity and lightning speeds Intranet 50 35 15 Intranet exists, but not updated regularly Messenger 25 13 63 Not utilised very often during instruction Mail 65 26 9 Utilised very frequently and beneficial to all the faculty members and students.   Each staff and student is given their own id and password Library 78 12 10 Services are limited (no of databases subscribed) College Database 50 24 26 Not updated for long Teleconference system 56 25 19 Although, the system is effective and very useful, frequent disruptions occur PROBLEM SOLVING AND DECISION MAKING METHODS: Group Decision making method may be useful in large and complex departments, as the decision adopted seem to be better. Delphi group technique brings a panel of experts together in order to identify the problem and develop solutions for them.   Responses are collected and averaged by the people coordinating the group. It is utilised more often to immediately solve acute problems faced by the unit.   Such problems are time consuming and expensive to solve.   Interacting groups is the most common form of group decision making, in which the members openly discuss the problem, develop ideas, argue about each of them, and choose the best alternative. Decision Tree is a complex instrument that helps the decision-maker to consider various alternative courses needed to solve the problem and select the most appropriate alternative. The decision-maker can implement and monitor the alternative (Kotler, 1999 ICFAI).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Overall, I do feel that from the efforts of the management of the organisation and from the IT department itself, an effective network system has been develop which is very useful for the students and the staff members.   This educational tool helps in education, instruction, and research and even in providing information to the general public.   Regular feedback should be taken from the users, administrators, etc, in order to determine if any modification is required for the IT System, and effectively introduced into the IT strategic plan.   Over, the last four years, incorporation of an IT plan has ensured a faster network, security, greater access, and increased support.   The IT department has also certain trouble shooting devices in place to handle any situation.   This has helped the organisation to achieve its objectives. References: Hashmi, K. (2000), Introduction and Implementation of Total Quality Management (TQM), [Online], Available: http://www.isixsigma.com/library/content/c031008a.asp, [Accessed: 2007, November 23]. ICFAI Introduction to management, ICFAI Center for Management research. ICFAI Project Management, ICFAI publication of management research.    Kotler, P. (1999), â€Å"Marketing Management: the Millennium edition,† 10th ed, Prentice Hall. Majdà ºchovà ¡, H. (2003), â€Å"Strategic Management For The Nonprofit Organizations†, Electronic Library of Scientific Literature, vol. 51, no. 3. http://www.sav.sk/journals/ekoncas/ekon2003_07.htm   Ã¢â‚¬Å"Strategic Initiatives Leading Transformative Change†, [Online], Available: http://www.strategicinitiatives.com/, [Accessed: 2007, November 23]. The University of Colorado at Boulder (2002). â€Å"2002 Information Technology Strategic Planning Report.† [Online], Available: http://www.colorado.edu/ITplan/2002itsp.pdf, [Accessed: 2007, November 23]. The University of Colorado at Boulder (2002). 2002 IT Strategic Vision, [Online], Available: http://www.colorado.edu/ITplan/vision.pdf, [Accessed: 2007, November 23]. The University of Colorado at Boulder (2002). Current Situation (Trends), [Online], Available: http://www.colorado.edu/ITplan/trends.pdf, [Accessed: 2007, November

Bottlenecks That Face Riordan Manufacturing Essay Example for Free

Bottlenecks That Face Riordan Manufacturing Essay China plant operates as a decentralized unit of Riordan Manufacturing. Parts are purchased by buyers in the China Plant’s purchasing department from a local Chinese company. While this company attempts to maintain adequate quantities of electric motors in stock to meet all its order requirements, its on-time deliveries over the past year have averaged only 93%. Part of the China’s plant’s business is a make-to-stock operation in which the future demand for fans is forecasted based on taking the average of sales for the last three years and extrapolating it into the next year. Pontiac facility has to maintain sufficient stocks of a wide variety of raw materials in order to quickly respond to customer requests for new custom plastic parts. Riordan Manufacturing uses the Huffman Trucking Company to ship all of its products in the United States. Rates for shipping a full truckload of cargo to a single destination are lower than shipping partial loads. Higher rates for less-than full shipments. Improvement Ideas that may work for Riordan Manufacturing: The China plant is a decentralized unit of Riordan Manufacturing, which I would think would not be the best idea for Riordan. All facilities need to have communication with Riordan’s headquarters. China needs to have its own process for running Riordan’s China Location, but have to maintain contact, and obtain approval from Riordan Headquarters, before major projects are started. The China plant purchases parts from a one local manufacturer, and plastic from one local manufacturer. The China plant needs to find other plants that will also produce and ship parts to them, because the China plant cannot rely only on one organization for parts, and one organization for plastic products. What would happen if the organizations could not get Riordan China its parts? Riordan China would have to halt production, and then put manufacturing behind. The China plant forecasting method may need to be reviewed for accuracy, If the organization has a couple of bad years it may lead the plant to under forecast consumer demand. Need to look at economy and consumer history too. The Pontiac Facility needs to find alternatives to carrying large sums of stock. Need to work with vendors on Just-In-Time inventory. This will help to lower costs, and help free up inventory space. Maybe the Pontiac Facility can keep a minimal amount of  stock on items that are used more frequently in production. Riordan needs to look at other trucking companies that are willing to take partial shipments, so Riordan does not have to wait for full shipments. Riordan needs to look at small freight companies, or even large freight companies like FedEx and UPS who are inclined to taking partial freight loads, and can guarantee arrival dates.

Candia Milk: Expansion Strategy and SWOT

Candia Milk: Expansion Strategy and SWOT CDL (Chaudhry Dairy Limited) is one of the reputable and renowned companies in Pakistan. CDL was established in 1984 as a private limited company. The company came up with its first product Haleeb Milk ´ and continued to expand its product line. In 1988, CDL introduced Haleeb Cream ´ which was not only launched directly for consumer market but also supplied to many ice cream factories where it was used as a core ingredient. The company has its head office in Lahore and a plant located 65-km from Lahore in BhaiPheru. The plant is equipped with latest equipment and technology, specialized workers scientists and professionals who assure quality at every level of production process. Chaudhry Dairies limited is one of those who have entered the dairy industry of Pakistan and have posed serious threats to well established firms like Nestle. The name of Chaudhry Dairies limited was changed to Haleeb Foods Limited with effect from February, 2004. Candia is a product of CDL, which was launched in 1999. Candia is a French brand and it is processed and packed under and licensed in CDL. Candia already is a very popular brand in Europe and other 52 countries. Now it is also available in Pakistans major cities under CDL distribution channels. CDL invested around 200 million rupees to launch Candia in Pakistan out of which 10 to 15 million were spent on its advertisements as it was launched early during the World Cup of 1999. Candia is Europes Number One selling milk. CDL Foods Limited and Candia of France have joined hands to bring the people highest quality milk. For the first time in Pakistan, CDL Foods Limited has introduced milk packed in food grade plastic bottles. These bottles are manufactured from imported materials at CDL Foods latest plant. They ensure longer shelf life, highest quality and storage with ease of use. SWOT Analysis Strengths The Major strength of Candia is the product itself because there is no other product with such uniqueness in the market. Thickness: It is more caramelized milk in its nature. Convenience: It is in a bottle shape so it is easier to open. Just take the lid off and pour milk. Weaknesses Their product is ignoring female taste; Mostly, Men use to drink thick milk as compared to Women. The color of the milk was yellowish thus making the consumers reluctant to buy. There is no running promotion. Only Niche markets targeted to serve the likes of N.W.F.P and Punjab. Music plays a vital role in marketing of any product. According to one research in 70% ads, it is music, which attracts the attention of audience. The ads for Candia did not have any music or melody in them. Opportunities Big Market is there because 77% of the market share is yet to be captured. Threats Haleeb bottle milk is its biggest threat since there will be a cannibalizing situation in the market. Tetra Pack is the biggest threat for CANDIA because it is the only bottled natural product in Pakistan. Reasons Why Candia Milk Failed In Pakistan According to research, it was noticed that there are areas of weaknesses in the market efforts of Candia. Candia has not shown the result which was expected of it.It launched the whole advertisement expense in the beginning and it only paid in for the first three months. After that, the sale of Candia milk has been falling and it is forcing the company to cut down on its promotional expenses. Following are the major factors of its failure: POOR ADVERTISING AND MARKETING CAMPAIGN Candia milk failed to do a proper advertisement and marketing campaign. There was hardly any on air advertisement and no other medium for advertisement was used let alone marketing. COLOR AND TASTE The important attributes that Candia lacks are color and taste of the milk. The color is not purely white due to which people begin to think that the milk is not pure and hygienic. AGE GROUP Candia does not cover all ages of group. It fails to cover all age groups. It targets the age group of 6-12. People over this age barrier; Youth and elderly people, they are not targeted. The young people aged 20-34 have a high purchasing power. However, they do not prefer Candia or any other packaged milk and prefer fresh milk. PRICING Another area of weakness is the pricing strategy used for Candia. Its price was higher than the other brands available in Pakistan. This did not allow Candia to penetrate the market effectively. PACKAGING Packaging is the the most important factor contributing to bad taste and coloring of the milk. Even though it has a USP packaging but if exposed in the sunlight, the milk is discolored. BRANDING The name Candia was relatively unknown to the people of Pakistan and many thought it was some kind of candy or something of that sort. They were and still not aware of the original Candia, which was so popular in Europe and other 52 countries around the world. The brand has flavor of milks rather than just plain milk. DEPTH Another major reason for the failure of Candia is that the company has not been able to increase the depth of their product since launching its flavors, colors, sizes, and overall variety. These innovations are necessary tocreate a good image of the brand in the mind of the consumer. INCENTIVES No incentive or discounts are offered to the consumers. No bulk discounts are given either. The competitors however, follow this practice. CDL is also not providing deep freezers and fridges to big retail outlets and departmental stores of Candia. Due to this, there are many areas where Candia milk is not performing well, especially in areas of their target markets. Candia milk targets the high-income person living in pushing areas, which has dramatically reduced its sale. Research Material The concept of packaged milk has grown over the last decade and is getting increasingly popular. The questionnaire that we floated adamants this as 62% of the people said they consumed packaged milk whereas 38% did not. One of the main reasons for the increased trend, as depicted by our questionnaire was the peoples concern for hygiene. A large percentage, nearly 46% of the people said they consumed packaged milk since they thought it was much more hygienic. About 20% ought for it based on its convenience, 15% as per the recommendation of their family/friends and 18% because of its longer shelf life. According to our questionnaire, 40% of the people believe that they consider high-priced milk brands to be deceiving and do not fulfill their quality criterion. 23% perceived such a brand to be of higher quality, 29% were indifferent and a negligible 8% thought they would see it as targeting a specific market segment. About 36% of the people said that a tune or a jingle could single-handedly be the most important factor in making them notice or recall an advertisement. 16% said that the theme of the ad would be that important factor, whereas the duration, frequency, and endorser scored 20%, 18%, and 10% respectively. 5. As per the stats that we received from our questionnaire, 49% of the people believe that the color of the milk itself affects their buying decision. Whereas 38% disagree with this and a mere 13% were not particularly sure on either one of thee. Upon asking, what sort of packaging did the consumers preferred to buy the milk in, to half; 54% of the people said they preferred it in a bottle. The remaining favored otherwise, meaning they preferred the packaging to be either in a pouch or a tetra pack. The percentages were 16% and 30% respectively. A high percentage of the consumers, 35%, errand the diversity in flavors offered in a milk brand to affect their buying habits of consuming a particular milk brand. Whereas 26% said that, the catchiness of the advertisements itself increases their chances of choosing milk brand. Apart from that, a relatively similar amount of consumers were affected by the popularity, type and pricing of the milk brand. The medium of advertisement that the consumers thought hooked them the most again, had more or less the same percentages. However, 39% of the people said that, it was not just one medium of promotion but it was instead the amalgamation of all these means together, the combined advertisement through all these mediums that caught their attention the most. The mediums being Television, Magazines, Radio, Social media and Signboards. In accordance with the data that we gathered from the questionnaire, Candia as a milk brand is seen/recalled by 39% of the people as a brand that was not promoted a lot let alone highly advertised. About 15% of the people remember it as being highly priced, 13% as popular, 15% as targeting a target market, and 18% as a brand imparting high quality. 10. A fairly high amount of the people recommended that Candia ought to use a much more catchy theme, along with a nice jingle, something that clicks the minds of the people and stays in their heads. They also proposed that Candia should advertise its brand much more than it already does so that the people are more aware of the brand. Apart from that, they projected the possibility of success of Candia if they targeted not just the youngsters or a specific target market but a mass market instead. Changing Consumers Perception Consumers come across many products daily but do not always remember them all. The ones they recall are usually the ones they have experienced or just the ones they are exposed to.There are some products to which they get exposed in such a way that the memory of that product stays with them. Such products have attributes like flashy packaging or something unusual. Other such factors include the way the product is promoted, how it is advertised, and who endorses it. The medium used for advertising plays an important part in the learning and memory of a consumer concerning a particular product. The frequency of a television ad might be more than a print ad or a billboard and that television ads incorporate the sense of sight and hearing. It is seen that most consumers over time associate the product with a jingle or melody used in the ad as it seems to be repetitive and catchy in nature. The slogan, Candia All-purpose milk The best for your family shows that the company is trying to position the brand as having a high quality in the consumers mind and right for everyone in the family, also depicting a change of lifestyle.This indicates that Candia has now employed a more aggressive promotional approach and is trying to be more persuasive and displaying a new brand personality and attitude. Candia has looked at similar factors in its re-launch as previously it was lacking;a musical television ad thus not engrossing the consumers in the ad itself. Its new ad has a very catchy tune and triggers the happy mood. In addition, the way the advertisement is shot is quite different from its competitors that exist in the market. They typically show how the milk is processed and tested or simply show a family using milk forming a story ad. According to the survey, Candia is recalled as a lowly promoted milk brand, therefore Candia has now engrossed in heavy promotional activities to persuade the consumers. Also the fact that how the ad would be shown, at what times and at what frequency has been looked at by the company as it plays a vital role. Too much repetition of the ad tends to annoy the viewers so keeping that in mind it shall not be repeated at short intervals instead it would be aired at the peak times at which people watch television. Furthermore the billboards along the road are put up in such a way that while driving or passing by that area it comes within the threshold and is easily viewed by everyone who passes by. While advertising it is important to keep in mind to somehow involve the consumers and trigger their sensory receptors immediately to capture their attention. Candia in its ad has done the same, the melody used in it immediately grabs attention and also the innovativeness in the ad, the concept of stop motion used in the ad is interesting and visually appealing and makes sure that the viewer watches till the end as it seems to be stimulating seeing a bottle of milk moving on its own. Companies tend to use more than one sensory appeal and the most important in a television ad are both sight and hearing as in the Candia ad. Thus, this can be counted as a competitive advantage for the company. Until this date, the consumers tend to remember Candia as the first milk brand in Pakistan that was launched in a plastic bottle. Keeping that in mind, while re-launching, Candia used this and changed the shape of the bottle a bit, so that it stays at the differential threshold level. According to the survey, 54% of the people preferred to buy milk in a bottle with a handle, thus Candia made the changes required. Candia Consumer Related Factors Candia was introduced in Pakistan in 1999, and although, when launched, it had high expectations attached, it failed to deliver. If it were to be re-launched, Candia would have to change its overall perception in the minds of the consumer. Factors like Self-Concept, Self Esteem, Personality and Life style of the consumer and overall consumer attitude do have an impact on the sales of a certain product. Hence, Candia should focus on these concepts to understand their consumers in a better way and to make their product more appealing to the consumer mind. Self Concept- The term self-concept is a general term used to refer to how someone thinks about or perceives him or herself. The self-concept is how we think about and evaluate ourselves. To be aware of oneself is to have a concept of oneself. The self-concept is a very complex structure. We describe attributes of self-concept along with dimensions such as content, positivity, intensity, and stability over time and accuracy. In the discipline of consumer behavior, people derive their sense of self at least partially from the goods and services they consume. Through the consumption of the symbols contained in products, consumers attempt to enhance their self-concepts by using products to communicate particular personal characteristics to themselves and others. When it was first launched, Candia mainly focused the younger generation. If it were to be re-launched now, it should target people of all ages. They should present themselves in a way that everyone can associate himself or herself with Candia. Nestle is a brand that was very successful in doing so. It should highlight how it is healthy, because a major portion of the market is kids and they should focus on attracting the mothers and focusing on how the consumption of Candia is good for their kids can do that. Self Esteem- The term self esteem refers to the positivity of a persons self-concept. People with low self-esteem feel that they will not perform very well, and they would try to avoid embarrassment, failure, or rejection. If Candia were to re-launch it would have to plan its strategies out in such a way that the consumers feel that consuming Candia would be good for their image. When asked in a questionnaire whether the color of the milk was of any relevance to the consumer a majority of 49 % said yes. This affected the self-esteem of the consumer as they felt that the milk that they were consuming as not pure/ healthy. Candia should plan their strategies out in a way that people would feel good about consuming it and feel that they made the right decision in choosing Candia as a brand. Personality- Each person has personality characteristics that influence his or her buying behavior. By personality, we mean a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli. Personality is often described in terms of such traits as self-confidence, dominance, autonomy, deference, sociability, defensiveness, and adaptability. Personality can be useful variable in analyzing consumer brand choices. The idea is that brands also have personalities, and consumers are likely to choose brands whose personalities match their own. We define brand personality as the specific mix of human traits that may be attributed to a particular brand. 1. Sincerity (down-to-earth, honest, wholesome, and cheerful) 2. Excitement (daring, spirited, imaginative, and up-to-date.) 3. Competence (reliable, intelligent, and successful) 4. Sophistication (upper-class and charming) 5. Ruggedness (outdoorsy and tough) Candia should go for the personality attributes of Sincerity and Competence. As the brand would be targeting the mass, the consumers should feel that what they are consuming is good for them and the brand would give good value. Lifestyles- Lifestyles defines a pattern of consumption and reflects a persons choices on how to spend his/her time and money. In an economic sense your lifestyle represents the way to elect to allocate income. Candia should strategize in a way that the consumer feels that they are able to meet high standards of quality and fit their perceived lifestyles within the disposable income that they have. Consumer Attitude- An attitude is a predisposition to evaluate an object or product positively or negatively. We form attitudes towards products and services that often determine whether we will purchase them or not. The strategy that Candia should adopt should focus on it being a safe brand. The consumer should think of it as a brand that would deliver value and is able to meet high standards of Quality. Candia was criticized for not using very effective promotions. This resulted in the consumers forming a very negative attitude about the brand. They should focus on their promotions and they need to maintain consistency among their promotional messages. Gaining Competitive Edge over Competitors Concentrate on the consumers and try to understand their physical and emotional desires. Introduce a wide range of products that can be consumed by all age groups. Try to understand the economic, geographic and social factors which affect the diets of the consumers and try to concentrate on the nutritional and health value of the products. Also in the long run concentrate on the lower-income consumers and make their products available at affordable prices while providing a diet compensating the local dietary deficiencies and including relevant nutrition. Try to understand the motivations, routines, decision making and purchasing habits of the customers by spending time with the people Has to become a more market oriented company to understand the customer or market needs and produce products accordingly to achieve the organizations goals. Should try to create a brand name as strong as; A Nestle brand name on a product is a promise to the customer that it is safe to consume, that it complies with all regulations and that it meets high standards of quality Candia can try to be at the forefront of developing new customer- centric health products and align their researches accordingly with consumer and business needs. Should use promotion as one of the major sources to reach their customers to make them aware of the different products introduced in the market and the value of the products introduced. Candia should adopt a promotion mix with a perfect blend of several different promotion tools to promote the value of its product and make the customers aware of their different products. Advertisements should be attractive through all the possible media. Internet is one of the latest media and should be used by Candia to promote their products, where they have different websites hosted for different products. Different strategies for each product like online competitions and distribution. Through public relations Candia can try to bring to the attention of all the customers and organizations concerned about the various issues or concerns and the current approach they are taking towards these concerns. Candia should adopt a favorable marketing channel, which is most appropriate for the consumers. They should try to focus on differentiation strategy. They differentiate their products with their competitors by giving them better customer satisfaction and quality with in an acceptable price limit. They reduce the risk of complexity of supply chain and lower attractiveness for discounters to follow this differentiation strategy In addition, Candia must maintain a good customer relationship according to the taste and demand of the emerging market. Corrective Actions To Be Taken By The Company Buyer behavior and readiness: Candias market share was declining and there was a need to make a comeback policy to strengthen the brand and this can only be done through promotion mix to make an image in the minds of the people. Advertising strategy: During summers, as the milk production declines because of low supply of raw milk from dairy farms, the supply decreases, which increases the demand for packaged milk, it was recommended that the management should emphasize on a Pull strategy as Candia now may be used as an alternative product. Advertisements, print media, electric media campaign, etc.must be used for the heavy promotion of the product. Sales promotion strategy: During winters, push strategy was recommended by giving incentives to the consumers because the milk supply is good and the competition is intense. Personal selling tools: Emotions- sales force should target the emotions of parents and persuade them to select Candia as drinking milk for their kids. Direct marketing tools: It was strongly recommended that Haleeb foods must have an effective web presence in this interactive world. To promote the entire site, an online marketing program was launched. A comprehensive, highly targeted group of destination web sites was chosen for the program. The web site was registered with yahoo search portal and a number of tactical elements helped drive online awareness and inquiries into the program Internal Communication: Over the years, organizations have now started understanding the importance of internal communication in achieving corporate goals and objectives. We strongly believed that by implementing the above-mentioned strategies the management has been capable of enhancing corporate profitability; create a resounding brand name of Candia. Positioning strategy: Candia has a current positioning strategy that Candia milk is mostly meant for drinking purposes. It is firmly believed that the management has modified the product positioning and has positioned it as being a multipurpose milk brand that can be consumed by all age groups. Promotion strategy: Following ways were adopted for the promotion of Candia that was helpful for the improvement of the sale of Candia Television Television played an important role for the promotion of Candia a marketing budget was spent on the ad on different TV channels for the promotion of that product. Newspapers Haleeb Foods advertised Candia Milk in all reputed daily newspapers like Jung, Dawn, Din, Nawa-e-Waqat, The Nation etc. Sign Boards Sign boards and billboards can also play a vital role in the promotion of Candia. Neon Candia signs can be easilynoticed by the eye and must be displayed on most eye-catching locations in the cities.

Changing Gender Roles - The Battle of the Sexes Continues Essay

It is the war of all wars. It’s lasted longer than all the ancient wars, the world wars, and the civil wars of all nations put together. The battle lines have been clearly drawn and the two sides have never rested while on the battlefield. It is the famed â€Å"battle of the sexes† and it is anything but resolved. The war has been happening for a long time, but now it seems to have hit a point where the world wonders what to do now. This is due to the current changes in gender roles which are manipulating society and changing relationships. These changes are both negative and positive; many advances have been made with women finding equality with men, but have traditional values been underestimated? It is a highly controversial and complicated subject that affects virtually all members of society. In order to understand some of the opinions on the topic of gender roles and relationships, it is necessary to understand the definitions of some words as they will be used in this essay. First there are many definitions for the term â€Å"gender.† However, in this paper the words sex and gender will be used interchangeably and refer simply to male and female. Also important to note is that while society has more options than a male and female relationship, the emphasis in this essay is only on heterosexual relationships and the way they are perceived in society. By keeping these basic definitions and ideas in mind, one can understand that the word â€Å"role† refers to the individual’s place in society and position within a relationship. Along with this, the â€Å"traditional roles† would be defined as women being the homemakers while men being the main breadwinners. When labeling traditional roles dealing with dating and rel... ...ana. â€Å"Dating Among College Student Is All But Dead, Survey Finds.† The Chronicle of Higher Education Aug. 10, 2001: 51. Academic Universe. Lexis Nexis. EBSCO Publishing. Colorado State University Lib. Apr. 2003 http://lib.colostate.edu/databases/> Piper, John. What’s the Difference? Manhood and Womanhood Defined According to the Bible. Wheaton: Crossway Books, 1991. Wentworth, Diane Keyser. â€Å"The Role of Househusband and Housewife as Perceived by a College Population.† The Journal of Psychology 2001 (135): 639-650. Academic Search Premeir. EBSCO Publishing. Colorado State University Lib. Mar. 2003 http://lib.colostate.edu/databases/> William, Armstrong. â€Å"Colliding Bodies.† The Washington Times Aug. 11, 2001. Academic Universe. Lexis Nexis. EBSCO Publishing. Colorado State University Lib. Mar. 2003 http://lib.colostate.edu/databases/>

College Football at its Best :: Essays Papers

College Football at its Best As a writer for espn.com, Eric Neel travels around college campuses and examines the many different atmospheres on college football game days. One of his many visits was to the city of Columbus to witness one of the greatest traditions in sports in the Ohio State Buckeyes. His campus tour as it is called is not a competition and he does not rank the schools, but in his article about Ohio State he voices his opinion that it is the top place to watch a football game. For many citizens of Ohio and mainly Columbus, Buckeye football is a religion and this fact impressed Eric Neel and compelled him to say that Columbus was like no other place he had ever seen. He is analyzing Columbus’ football atmosphere on a beautiful Saturday in which the fans are tailgating for the game against the Spartans of Michigan State. The article is written to all college football fans and especially to Ohio State fans to credit them for being the best college football fans in the nation. There are many great places to watch college football games in the nation and giving one the distinction of best is a bold statement. The author supports his claim with his experiences during his day in Columbus and gives different stories of his interactions during the day. His examples are convincing because they show many different aspects of the experience of Ohio State football games. Each story and example is very different, but truly shows the spirit of Buckeye followers. He starts his article with a story about three men dressed in scarlet and grey suits, which are the Ohio State colors, and tells how they are going to a wedding. This simple story tells how important Buckeye football is to the people of Columbus and the support that is present from all the fans. He tells of the miles and miles of tailgaters who are located all around the stadium, and he even compares this situation to a pilgrimage to Mecca. A pilgrimage to Mecca is the most important part of the entire Islami c religion and being compared to this, is a strong support for the passion present during a game day in Columbus. The list goes on and on with supporting evidence and the author does not even come close to including all the different aspects of his topic.

Effects Terrorism has on our Nation Essay example -- essays research p

Effects Terrorism has on our Nation Purpose: To inform readers of the effects the recent terrorist attacks have on society today. Audience: General Thesis: The terrorist attack on America has affected the economy, tourism and the foreign society tremendously. The Effects Terrorism has on Society From the lips of the FBI, â€Å"Terrorism is the unlawful use of force or violence against persons or property to intimidate or coerce a government, the civilian population, or any segment thereof, in furtherance of political or social objective.† On September 11, 2001 the United States of America experienced such actions, it was the largest terror attack experienced by any country. The affect this had on America was tremendous, thousands are dead and tens of thousand of Americans in our country know someone who was killed or injured. The terrorist attack on America has affected the economy, tourism and foreign society.   Ã‚  Ã‚  Ã‚  Ã‚  The economy has caused the U.S. unemployment to increase. The unemployment rate from two thousand one, to two thousand four has increased by 2 percent. The number of people without jobs has grown from six million, eight hundred and one thousand in The year two thousand and one,to eight million six hundred forty six thousand and two hundred fifty currently. This massive downsize is due to the lack of finances to fund workers in the workforce. Also the United States paid over one point, thirty six million dollars to families who lost loved ones in th...